Upload
linkman-social-media-agency
View
1.333
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Elke bedrijf kan zelf gratis sociale kanalen opzetten. Maar dan begint het werk pas. Het komt er nu nu op aan regelmatig content te gaan posten, om verhalen te brengen, om virale content te lanceren, etcetera. Maar wat voor content werkt op sociale media? Wat maakt dat je boodschap geliked, geretweet, geshared, … zal worden? Hoe maak je je boodschap viraal? Met dank aan het Jaja boekje dat heeft bijgedragen tot het vinden van inspirerende cases http://jaja.be/index.php/nieuws/detail/nieuw_jaja-boekje_creatieve_formats_voor_facebook
Citation preview
donderdag 29 augustus 13
CONTENT MARKETING APPROACH
donderdag 29 augustus 13
What is your content recipe?
donderdag 29 augustus 13
1. Who exactly is my audience?
2. What exactly does my audience want to learn?
3. In what format does my audience prefer to consume content ?
4. Which platforms are best suited for my audience?
5. How often should I be publishing content for my audience?
6. How am I supporting my business objective with my content?
Your content recipe depends on the needs of your target audience
donderdag 29 augustus 13
VS.
would the target audience of axe have different content needs then nutricia?
donderdag 29 augustus 13
1. new prospect vs existing customers
2. various segments within your customer database
3. product usage
4. customer care content vs marketing content
5. customer value
6. location / country
7. relationship type
Your content recipe depends on the phase in the customer lifecycle
donderdag 29 augustus 13
but it also depends on what your competitors are doing.
Try to be different!
And capitalise on trends & events
donderdag 29 augustus 13
donderdag 29 augustus 13
donderdag 29 augustus 13
create reusable content formats
donderdag 29 augustus 13
donderdag 29 augustus 13
content format list & frequency
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
example content format
donderdag 29 augustus 13
Let’s start creating content... but first some basics!
donderdag 29 augustus 13
copywriting techniques
donderdag 29 augustus 13
social media reads like a comic book
donderdag 29 augustus 13
use visuals, always!
donderdag 29 augustus 13
linkedin also understands that
visuals can make your updates stronger
donderdag 29 augustus 13
visual communication explains the succes
of pinterest
donderdag 29 augustus 13
or make the message visual
donderdag 29 augustus 13
photo’s & text togetherattract attention
donderdag 29 augustus 13
photo’s & text togetherattract attention
donderdag 29 augustus 13
photo’s & text togetherattract attention
donderdag 29 augustus 13
visuals can be tagged
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
actuality and news provide inspiration for new content
donderdag 29 augustus 13
plan your content in advance
donderdag 29 augustus 13
even numbers can be made visual
donderdag 29 augustus 13
donderdag 29 augustus 13
experiment with infographics
donderdag 29 augustus 13
1. infographics make complex topics easier to digest
2. infographics have high viral potential
3. claim pr moments based on your own research and experience
4. influence: become an opinion leader in your line of business
why do you need to create infographics?
donderdag 29 augustus 13
infographics sharing
donderdag 29 augustus 13
take your survey to the next level: create animated infographics
donderdag 29 augustus 13
create video content
donderdag 29 augustus 13
promote your contests with social video’s
donderdag 29 augustus 13
let your coworkers star as brand ambassadors
-offer new insights
about your company
donderdag 29 augustus 13
1. video’s can capture emotions
2. video’s makes your communication personal
3. video’s have high viral potential on social media
4. video’s usually rank high in search results of google
5. differentiate yourself from your competitors
6. influence: become an opinion leader in your line of business
why do you need to create video’s?
donderdag 29 augustus 13
create milestones
donderdag 29 augustus 13
create milestones
donderdag 29 augustus 13
create milestones
donderdag 29 augustus 13
create brand stories
donderdag 29 augustus 13
donderdag 29 augustus 13
donderdag 29 augustus 13
1. weekly video diary
2. video documentaries
3. blog content about sugar free lifestyle and recipes
4. action content: contests and giveaways
5. user generated content: pictures from fans
6. platforms: blog, facebook, pinterest, twitter, youtube, media
content formats used in this campaign:
donderdag 29 augustus 13
user generated content
donderdag 29 augustus 13
promote your brand’s hastag
donderdag 29 augustus 13
share fan stories with your community
donderdag 29 augustus 13
share fan stories with your community
donderdag 29 augustus 13
1. supports your business objectives (drives conversions)
2. targetted on the needs of your target audience
3. original & unique
4. calls for interaction
5. visual/audiovisual
6. shareable
7. establishes your brand as an authority
8. is part of a bigger story
conclusion:what makes good social media content?
donderdag 29 augustus 13
How can we collaborate?
donderdag 29 augustus 13
congratulations, you are the best!
donderdag 29 augustus 13