Best Practices

How to find best practices

Identify the area(s) of interest: think beyond your industry

Talk to your trade association

Reference communication industry sites such as: Marketing Profs, Marketing Sherpa, PRSA

First Steps... Where would you look for best practice info?

Industry: building, land development, architecture, urban planning

Geography: cities with similar demographics to Eugene

Professional associations: planning, architecture

Target Audience: Residential, Commercial

Similar Project: Urban village, mixed use project

Let’s Give it a Try...

Your AssignmentIdentify 6 - 8 different best practices: the more variety, the better

Write up your report in the format that works for your team: will be based on your results

Be smart! You can use this information when you’re planning your campaign