Embed Size (px)
DESCRIPTION
Gain insight into best practice event marketing workflow and how to maximise your corporate event attendance rates.
Citation preview
EVENT WORKFLOWJune 2013
02© CONCEP 2013
INVITE LIST REGISTRANT ADDRESS BOOK GROUP
INVITATION EMAIL REGISTRATION FORM
NO RESPONSE LIST
SEE PAGE 03 SEE PAGE 04
SEE PAGE 05
REMINDER TO ATTEND EMAIL
REMINDER TO ATTEND SMS
REMINDER TO REGISTER
CONFIRMATION EMAIL
ATTENDEES
FEEDBACK FORM
POST EVENT EMAIL WITH FEEDBACK/PRESENTATION
POST EVENT EMAIL WITH PRESENTATION
NO SHOWS
Sent 1-2 days before event Sent night before or morning of event
START
03© CONCEP 2013
INVITE LIST REGISTRANT ADDRESS BOOK GROUP
INVITATION EMAIL REGISTRATION FORM
NO RESPONSE LIST
SEE PAGE 03 SEE PAGE 04
SEE PAGE 05
REMINDER TO ATTEND EMAIL
REMINDER TO ATTEND SMS
REMINDER TO REGISTER
CONFIRMATION EMAIL
ATTENDEES
FEEDBACK FORM
POST EVENT EMAIL WITH FEEDBACK/PRESENTATION
POST EVENT EMAIL WITH PRESENTATION
NO SHOWS
Sent 1-2 days before event Sent night before or morning of event
>> No>response>list>is>created>by>removing>the>registrants>from>the>invite>list
PA
GE
04
04© CONCEP 2013
INVITE LIST REGISTRANT ADDRESS BOOK GROUP
INVITATION EMAIL REGISTRATION FORM
NO RESPONSE LIST
SEE PAGE 03 SEE PAGE 04
SEE PAGE 05
REMINDER TO ATTEND EMAIL
REMINDER TO ATTEND SMS
REMINDER TO REGISTER
CONFIRMATION EMAIL
ATTENDEES
FEEDBACK FORM
POST EVENT EMAIL WITH FEEDBACK/PRESENTATION
POST EVENT EMAIL WITH PRESENTATION
NO SHOWS
Sent 1-2 days before event Sent night before or morning of event
Once registered, recipient is automatically sent a confirmation>email.> Email can contain:
> Link to download Outlook Calendar File
> Link to Google map to venue/parking
> This needs to be built and linked into the form as an action / automated campaign
Once registered the contact is automatically added to a Registrants>>address>book>group that has been set up in Concep Send and linked to rego form – i.e. Seminar Attendees Nov09
PA
GE
03
PAGE 05
05© CONCEP 2013
INVITE LIST REGISTRANT ADDRESS BOOK GROUP
INVITATION EMAIL REGISTRATION FORM
NO RESPONSE LIST
SEE PAGE 03 SEE PAGE 04
SEE PAGE 05
REMINDER TO ATTEND EMAIL
REMINDER TO ATTEND SMS
REMINDER TO REGISTER
CONFIRMATION EMAIL
ATTENDEES
FEEDBACK FORM
POST EVENT EMAIL WITH FEEDBACK/PRESENTATION
POST EVENT EMAIL WITH PRESENTATION
NO SHOWS
Sent 1-2 days before event Sent night before or morning of event
Post>event>email can contain a link to feedback form and/or presentations/docs from event.
Final attendees sent this straight after the event / no shows added as separate group and sent slightly edited version containing materials.
PAGE 04
06
FURTHER>INFORMATION
CONTACT DETAILS
EUROPETelephone: +44 (0) 20 7952 5570Email: [email protected]
NORTH>AMERICATelephone: +1 212 925 0380Email: [email protected]
ASIA>PACIFICTelephone: +61 (0) 2 8030 8810Email: [email protected]
BUSINESS.IT’S>PERSONAL
