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Effective Brochure Distribution
• You’ve successfully completed your brochure. Now what?
• In order to consider where to hand them out, you must know where your potential client spends their time– Place– Method– Appearance– Staff
Effective Brochure Distribution
Place– Consider where your potential
clients frequent• Grocery stores• Bookshop• Coffeehouse• Golf course
– Know the day and time it is most trafficked• Highest probability of face-to-face interaction• More eyeballs to gain general brand
awareness
Effective Brochure Distribution
Alan Cleaver
Method– People will read a brochure if they
connect it with a person– Try to stop as many people as
possible to greet them– Try to avoid drop-off locations• Waiting rooms• Parked cards• Front of stores
Effective Brochure Distribution
Echo2k
Appearance– Make sure you look your best– Wear something that stands
out • Think bright, vivid colors
– Wear something that is reflective of your brand – with a twist• Special imagery• Custom tailored shirt• Wearing a unique hat
Effective Brochure Distribution
NikeHQ
Staff– Consider recruiting friends and families– Paid employees that would be willing to work
weekends– Post an ad on Craigslist
Effective Brochure Distribution
The End.
For more information, please visit us at:http://www.1800postcards.com
Effective Brochure Distribution