Florida's First Coast of Golf

Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of Golf

Bent Creek Golf Club

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YTD Golf Rounds Played - 2013

Your Membership Dues of $1,210 are part

of a $1.84 Million co-op Marketing Plan

Bent Creek Golf Club Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Bent Creek Golf Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Bent Creek Golf ClubDigital Marketing through

FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast

GolfSwitch October 2012, FFCG November 2012 & September 2013

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

Visit Florida's Golf Publication

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning

In Closing