THE CONVERSION

MACHINE

Conversions-to-date

User visits eCommerce

site but quits without

converting

THE IMPACT 1400% CTR uplift

compared to untargeted standard

150% uplift

compared to retargeting standard

User directed

back to site to convert

User later shown

personalized banners on

network

1 2 3

DYNAMIC PERSONALIZED RETARGETING

Intro

Bid: 1

THE CONVERSION MACHINE

WHAT? Content & Layout

Recommendation Engine

WHO? Each user is matched

with a specific segment

HOW MUCH? Best of Breed

Real-time bidder

Bid: 2

Bid: 3

DATA AGGREGATION 1st, 2nd and 3rd party data

Intro

SHOWING THE RIGHT BANNER AD,

AT THE RIGHT TIME, FOR THE RIGHT USER

Intro

GLOBAL LEADER IN CPA RETARGETING OPERATING IN 15 MARKETS

JAPAN

TURKEY

RUSSIA GERMANY

SCANDINAVIA ITALY BENELUX

UK

FRANCE

SPAIN

USA

LATAM INDIA

Intro

employees

Over

100 across globe and growing

COMPANY BUSINESS MODEL PERFORMANCE-BASED ADVERTISING

Cost Per Acquisition (CPA)

Advertisers pay only for actual conversions, a

pre-determined percentage of each sale

myThings takes all the risk and pays for all media

GO-TO-MARKET STRATEGY

Opening new offices worldwide to support demand

Targeting top tier advertisers, retail and services

Supporting dual sales approach: direct and channel-

based (mainly via affiliate networks and agencies)

MAJOR CHALLENGES WE FACED

Strong competition from established startups

Recruiting talent

Market education – changing paradigm from industry

focused on CPC and CPM to CPA

CHALLENGES WE’RE CURRENTLY FACING

Facing growing competition from more players such

as media companies and agencies

Recruiting talent

Creating differentiation in over-crowded ecosystem

(LUMA map)

ONE THING I WISH I’D KNOWN BEFORE I STARTED

Had I known that the market will be so

strong, I’d be less conservative and

would have taken greater risks

HOW WE PUT THE TEAM TOGEHER

We combined:

Domain experts

Soul players

Experienced sales professionals

THREE YEARS FROM TODAY, WE WILL BE…

The leading performance

display provider worldwide

ONE TIP

Persistency

Hard work

Honesty

Things are never as good OR as bad as they seem