Interactive

narrative and

mobile

Soap operas – Brands and narrative

Interacting with a story

Immersive theatre - Punchdrunk

Taking it further

• Put it in the real world

• Making use of discomfort and intrigue

• Blur real life and game play

• Physical locations

How mobile fits in

• Location based interactions and Mapping

• Augmented reality

• A well placed call or SMS

c/o AR Invaders - Japan

• Find out what interests the core audience• Draw them in

How to tell an interactive story

• Make the hook too good to be true

How to tell an interactive story

How to tell an interactive story

Make it real

• Provide a good call to action

How to tell an interactive story

• Introduce the villain

How to tell an interactive story

• Don’t forget the vamp

How to tell an interactive story

• A short, breathless chase

How to tell an interactive story

• A thrilling finale

How to tell an interactive story

Thanks!

ben@welovemobile.co.uk

07890412074