BEN & JERRY’S ICE CREAM Sydney Marshall Block 3

HISTORY Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from the Pennsylvania State University. On May 5, 1978, with a $12,000 investment the pair opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now a nationwide annual celebration.

PRODUCT VARIATION -Ben & Jerry's ice cream flavors are frequently changed, with seasonal and limited batch blends (such as Pumpkin Cheesecake) as well as annual variations.

Just Released : Goodbye Yellow Brickle Road, Chocolate Macadamia, Mission to Marzipan, Gingersnap, Pumpkin Cheesecake

PACKAGING Ice cream from an ice cream truck, store, tub, carton, etc.

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PRODUCT VARIATIONS -Sizes : kiddy, small, medium, large. -Product Variation : Ice Cream, Sorbet, and ice cream novelty products.

-Flavor Variation : Unlimited

PRODUCT VARIATION

NUTRITIONAL FACTSCherry Garcia Ice Cream Calories = 250

Fat = 14g

Carbs = 26g

Protein = 4g

Serving Size = ½ cup

COMPETITORS DifferencesBen & Jerry’s offers better ice cream, for similar (if not cheaper prices)

Ben & Jerry’s has a free cone day!!!

Ben & Jerry’s has a lock device designed for their ice cream, so the customer can control how they eat but still enjoy it!!

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