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This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
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Being there BEFORE the Sale.
Greg Cangialosi
Our story…
Our approach….
Found our internal champion(s)
Turned Marketing into a Publishing organization
Turned Marketing into a Publishing organization
Work from an editorial calendar.
Use [enter tool here] as distribution & conversation channel.
Monitor & listen to the conversation
Use social networks to engage & connect.
Use social networks to engage & connect.
Use social networks to engage & connect.
Send frequent email communications.
Experiment, evaluate, adapt.
So, is it working?
424,351 inbound links.
(and growing…)
Social = 22%Social = 22%
Social CRM…The Next Level
…before the sale is marketing.
…at the sale is sales.
…after the sale is service.
BE THERE….
• Social Demographics - Segment users based on social network gender and age information.
• Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly.
• Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
Some takeaways...
Sales is a by-product
of participation
Avoid the “Kumbaya Effect”
Social is SERIOUS business.
Brands need personality
(people work with people)
It’s about TRUST &
REAL Relationships
Can your brand be social?
The show goes on...
Thank You!
Q&A Greg Cangialosi Connect:
410.230.0061 [email protected] www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory