THE NEW AUTHORITY IS AUTHENTICITY

Consumer cynicism is high globally, with

stating that brands are NOT “open and honest.”

Cohn & Wolfe - Authentic 100

78%

36% 23%

OPEN & HONEST

5%

IS LACKINGAUTHENTICITY

In fact most start-ups are

authentic.

RE-AUTHENTIFY

‘deliver on promises’ ‘treat customers well’‘be real & honest’

LIVE

ACT

SHOW 

State of authenticism

LIVE

ACT

SHOW 

State of authenticism

Okay, so how do I get some?

LIVE

ACT

SHOW 

State of authenticism

Kobe Desramaults – In de Wulf