Behind The Brandtag

What do YOU see?

Tuesday, April 19, 2011

*What could I do in this moment

that would be the exact OPPOSITE

of everyone else?


So:


My job is to be a resource

to my audiences and clients.


Author.Speaker.

Columnist.Producer.

Artist.Mentor.

Mobile Host.


Idea 14,876.


I have approximately 18,000 ideas per year

...this was the one that excited me the most.


1. HughMacleod


2. Sark.


3. Moleskinejournals.


4. Trying anew medium.


5.Hugh Macleod

again.


6. Introduce a commission

model.


This ideafailed.


7. A randomposter.


8. New girlfriend!


9. Casestudy?


10. JasonKotecki


Now that I have this,what else does

this make possible?


Gift for CEO?Annual meeting?

Lobby art?Employee of month?Part of my speech?

Limited series?Tuesday, April 19, 2011

I would changeone thing:


11. Dosome tests.


So, whats thisthing called:


Whatsyour

nametag?


If this is anametag:


Theres only oneproblem:


I suck atdrawing.


12. MattHomann.


Are you sellingthe poster...


Are you selling the thinking and consulting,

with the poster asthe artifact?


Holybrandtag.


Two words:Outsource it.


13. Call Firecracker

Press.


So, heres how we did the very firstbrandtag:


First,the writing:


Second,the rendering:


PROOF RESPONSIBILITY 1-20-2011

Please review all spelling, grammar, imagery, and designation of ink color on design and placement of design on stock. Note:

The hand-pulled end product may vary from this proof in the appearance of ink color on different papers and from print to print.

Finished prints may include some variation of image detail as a part of plate production. Every effort has been made to create

this proof accurately. Since there is always the possibility of incorrect interpretation, we request that you review this proof

carefully. Printing trade customs relieve us of responsibility if work is printed per customers OK.

HOW TO MATTERA BRANDTAG IDENTITY COLLAGE

Make your mission more than a statement @ brandtag.org


Next,the tracing:


Then,the carving:


Dont blink or youllmiss it:


Next,the printing:


Next,the gushing:


Now,the signing:


Next,the numbering:


Finally,the framing:


And thenit happened:


Every brandtaghas one typo.


And now, timefor the gifts:


I told them all thesame thing:


Good brands are bought,great brands are joined.


Employees dont need another piece of

boring, lifelessinternal communicationthey delete immediately

or peruse passively.Tuesday, April 19, 2011

Customers dont need more interruptions fromannoying, treekillingadvertisements that are going to be ignored or

forgotten anyway.Tuesday, April 19, 2011

Business

Behind The Brandtag