Becoming Emergency 2.0 Ready

Using social media for business continuity

Continuity Forum5 June 2012, Brisbane, Australia

Emergency 2.0 Wiki CEO & Founder Eileen Culleton

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Outline

Scenario – How an Emergency 2.0 Ready organisation could respond during a disaster

Empowering employees with knowledge of how to use social media in emergencies

Using social media to establish a temporary remote workforce

Using social media channels to communicate with stakeholders

Monitoring the emergency and what is being said to and about your organisation

Integrating social media in business continuity plans

How to source the latest social media emergency apps, maps, tools, tips and guidelines

Q&A and Discussion

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The Wiki

A new free global resource for using social media and new technologies in emergencies and for sharing knowledge

An initiative of Government 2.0 QLD community of practice, Brisbane, Australia

Became a not for profit company in Dec 2011

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Vision

To help build resilient communities, empowered with the knowledge to use social

media in emergency communications.

Emergency agenciesGovernment agencies and schools

Community agencies and non profitsBusiness, Media

The Public

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GoalsTo provide a free global resource for using social

media and new technologies in emergencies

To provide guidelines on how to utilise social media in all phases of emergency management

To facilitate collaboration, knowledge sharing and crowdsourcing across the emergency, government, community, NGO, education, health, business, ICT

sectors and media sectors

To share news on the latest developments in emergency 2.0 and emergency communications

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Who are we?

Professionals and organisations from all industry sectors across the globe, committed to helping create

Emergency 2.0 Ready Communities

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Where are we?

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The Wiki

www.emergency20wiki.org/wiki

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Business Continuity Institute Australasian Chapter Leading the Business Continuity Reference GroupHeaded by Paul Trebilcock, BCI Forum Leader, QLD Chapter

Alliance

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Scenario...

Is your organisation Emergency 2.0 Ready?

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Empowering Employees

Staff Induction

Intranet

Emergency Drills

Awareness Campaigns eg to coincide with Storm

Season

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Empowering employees

Identify hazards

http://emergency20wiki.org/wiki/index.php/Mapping_tools#Finding_information_on_previous_disasters_and_extreme_weather_events

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Empowering Employees

http://emergency20wiki.org/wiki/index.php/Videos#Flood.2FStorm_Surge

‘How to’ videos and resources

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Empowering employees

Emergency Apps

http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering

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http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site

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Empowering Employees

http://emergency20wiki.org/wiki/index.php/How_to_prepare_for_an_emergency#Twitter

#Hashtags on Twitter

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Creating a temporary remote workforce

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer

Use an enterprise social network eg

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Key Tips

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer

• Activate groups of key staff that need to collaborate• Undertake 'roll calls' to enable staff to check in• Post important links, photos and videos• Integrate important Twitter updates by using #yam• Use as email when networks are down

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Key Tools

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer

Use for virtual meetings eg with• staff who are isolated• key stakeholders such as suppliers

Skype

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Key tools

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs

Use to collaborate virtually in real time on documents:•Word documents•Spreadsheets•Forms

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Communicating with stakeholders

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Facebook

Use as a hub for information and updates•Link to Emergency agencies via ‘Likes’•Use the notes page •Add your FAQs•Use for livebroadcasting

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Communicating with stakeholders

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Integrated_Websites

Use as a one stop shop for information and updates•Your organisation’s Twitter•Feed from emergency agencies•Forms to collect information•Maps•Photos and videos

Integrated websites

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Communicating with stakeholders

http://emergency20wiki.org/wiki/index.php/Establishing_social_media_channels#Twitter

• State monitoring hours• Link to Terms &

Conditions• State whether you will

reply to individual messages.

• List popular #hashtags • Post details of your other

social media

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Key tools

http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs

Use to gather, visualise and share data online: •Maps•Timelines•Charts

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Monitoring the emergency

#hashtags

qldalert.comrealtime maps

http://emergency20wiki.org/wiki/index.php/Monitoring

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Monitoring messages to/aboutyour organisation

http://emergency20wiki.org/wiki/index.php/Monitoring

@mentions

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Integrating SM in BC Plans

Risk Management

Business Impact Analysis

Incident Response Plan

Recovery Plan

Exercises

Staff Induction

Intranet

Audits

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Sourcing the latest SM4EM tips and tools

http://emergency20wiki.org/wiki/index.php/Main_Page

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Twitter

Tips for Business Continuity Awareness Week

Emergency apps

Tips for the public

@emergency20wiki

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Emergency 2.0 Wiki

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Find us

Wiki:http://emergency20wiki.org/wiki

Blog:http://emergency20wiki.org/

LinkedIn:Emergency 2.0 Wiki

Twitter:@emergency20wiki

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Need help?

Contact Us: CEO & Founder: Eileenculleton@gmail.com

Consulting advisory services

Education & training workshops (including in-house)

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Thank you.

Q&A and Discussion...

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References

http://emergency20wiki.org/wiki/index.php/Main_Page

http://www.google.org/crisisresponse/resources.html

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