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What's your digital presence? And how do you know when it's awesome...or crappy? That's what you'll learn in this presentation, the first webinar in a four-part series that follows along the highly-successful "Digital Presence for Dummies" written by Jason Thibeault for Limelight Networks. Watch a recorded version of the webinar and a list of the slide highlights here: http://blog.limelight.com/2013/05/become-a-digital-presence-guru/
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Brought to you by Limelight Networks
Become a Digital Presence Guru(with Dr. Jason Thibeault)
Okay, I’m not really a doctor
Of anything really.
I’ve been to the doctor a few times.
But I am here to help.
Kidding!
Most organizations suffer from 1 of 2problems with their digital presence.
#1. They aren’t aware of it.
#2. They think it’s better than it is.
First things first.What’s a digital presence?
Engagement
BFF
Confidante
Friend
Acquaintance
Awareness
Relationship Intimacy Pyramid
How do you know when it…
Digital Presence Deficiency
What tips you off that you are suffering?
#1. Static content#2. Lack of rich media#3. No Mobile Support#4. Not available globally#5. Slow#6. Lack of conversation#7. No metrics#8. Fragmented
Your audience isn’t doing what youwant them to.
An awesome digital presence beginswith…
Great storytelling
So what story do you tell?
Informer Facilitator
Influencer Seller
What is your purpose?
Your story has to be consistent
Identify your key touchpoints
#1. Websites#2. Social media#3. Rich media#4. Direct Communication#5. Ads
Show it. Tell it. Every. Way. Every. Where.
Stories need a narrative
Emotion
Characters
Not about you.Not about your product.It’s about your customer.
Video
BFF
#1. Platform#2. Process#3. People
Get the book today.
eBook or print.
Free.
http://dpm4dummies.limelight.com
Thanks. Questions?
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