Be the Change 2.0

Volunteer Engagement

INSPIRE

Inspire volunteers to take action that changes the world

•Engage•Passion•Story•Create Possibilities•Connect•Open Doors•Be Relevant•Diverse & Inclusive•Innovate•Create Relationships

EQUIP

Equip volunteers with skills, knowledge & abilities

•Educate•Skills•Abilities•knowledge•Information•How to’s•Leadership•Talking Points

MOBILIZE

Mobilize volunteers to take action online & offline.

Call to Action•Resources•Step by step•Online/offline Transition• Incentives•Create Advocates

Segmenting your Audience

Social Media in Action

Mobile Loaves & Fishes

Nonprofits on Twitter

United Way – VIVIR UNIDOS

Nonprofit Collaboration

Capital Area Food Bank

•Develop relationships•Be clear•Send reminders•Recruit advocates•Provide tools•Share stories•Show value•Highlight volunteers•Demonstrate impact•Connect to Passion•Be committed•Be inspiring!

Social Media to-dos

•Positioning/Differentiation•Creates platforms•Share your story•Fills a need•Relevance •Personal•Organizational Values•Transparency•Campaigns•Create & strengthens relationships

Social Media: An Engagement Platform

Q&A

Mando RayoVP, Cultural Strategies

Director, Community EngagementUnited Way Capital Area

arayo@cultural-strategies.comwww.elmundodemando.com

512-785-0447