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Finding success on YouTube is more then just a fancy video. In YouTube you'll learn a variety of tricks and techniques to not only drive your YouTube views and subscribers up, but how to increase your search visibility, and fully take advantage of the platform to compliment your other social media efforts.
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Be Seen & Found! A YouTube Blueprint
Jason Yormark
July 17, 2012
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Today’s Speaker
Jason Yormark Senior Vice President of Marketing
ShowPony
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Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
“Be Seen & Found! A YouTube Blueprint” Jason Yormark, SVP Marketing
Jason Yormark SVP, Marketing • Recently named #30 on Forbes Social Media
Power Influencers List • Oversees all creative and marketing for
ShowPony, a design & marketing agency • Previously spent 5 years with Microsoft
overseeing marketing and social media efforts for Microsoft Advertising, Mac Office & Office for PC.
• Frequent blogger at www.jasonyormark.com
Key Takeaways
• Best formats & tactics for effective online videos
• How to effectively submit your videos so they are easily found
• How to effectively promote and share your videos
The Numbers
• 800 million unique users per month
• 3 billion hours of video watched each month
• 72 hours are uploaded every minute
• 10% of views are mobile
• 500 years of YouTube are watched on Facebook every day and over 700 Youtube videos are shared on Twitter every minute
• #2 search engine in the world
Ask Yourself
• What are our goals?
• Who are we trying to reach?
• What message do we want to send?
• How will we reach our target audience?
• What calls to action do we have?
• How will we measure success?
What Kind of Video?
photo courtesy of Chuckumentary under the creative commons license
Online Video Musts
• Keep it short
• Get the audio right
• Integrate your brand
• Sign up for the YouTube Nonprofit Program
• Find ways to drive action
The Specs
• HD quality • 16:9 aspect ratio • 1280 x 720 or 1080p resolution • Mp4 file format • .h264 video compression • AAC or MP3 audio compression • 30 frames per second • No more then 2-3 minutes in length • Maximum file size of 2 GB
Calls To Action
Publishing Tips
• Include a URL in description (short url)
• Main keywords in title and description
• Choose a strong lead image
• Add 10-20 tags per video
• Utilize playlists effectively
• Make sure video is embeddable
• Utilize subtitles & captions
Market & Promote
• Distribute via your most popular YouTube channel available to you
• Social sharing
• Encourage users to interact
• Embed and post on blog
• Paid (YouTube, AdWords, etc.)
YouTube SEO 10 Commandments
1. Likes and Favorites increase your video’s ranking in search. 2. Publishing content regularly will improve your ranking. 3. More content will lead to more viewership and better rankings. 4. Metadata is critical to building views from search. 5. Write good titles and tags. 6. The algorithm favors comprehensive descriptions. 7. Youtube’s search algorithm favors videos that drive search traffic to other videos, playlists, channels, or subscriptions via linked annotations. 8. Playlists improve your content’s ranking. 9. Having a lot of video responses to your content helps improve your search ranking. 10.Respond to comments in the first few hours after your video is published. This helps your videos ranking in search.
Resources: YouTube Non Profit Program: http://www.youtube.com/nonprofits Azden Wireless Mic System: http://www.azdencorp.com/new/product.php?productid=93400&cat=0&page=
Jason Yormark SVP, Marketing www.weareshowpony.com [email protected] @weareshowpony @jasonyormark
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