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the BIG picture
Social Media
≠ the wild west
Marke5ng Strategy 101
1. Outline your goals 2. Determine your audience
3. Consider the channels 4. Develop a plan of execu>on
Born 1901 to 1924
The Greatest Genera5on
Data obtained at Wikipedia.org
Born 1925 to 1945
The Silent Genera5on
Data obtained at Wikipedia.org
Born 1945 to 1964
Baby Boomers
Data obtained at Wikipedia.org
Born early 1961 up to 1981
Genera5on X
(also referred to as the 13th Genera>on)
Data obtained at Wikipedia.org
Born late 1970s to early 1990s
Genera5on Y,
(also known as the Millennial Genera>on —or Millennials,
Genera>on Next, Net Genera>on, Echo Boomers)
Data obtained at Wikipedia.org
Born early 1990 to early 2000s
Genera5on Z
(also known as Genera>on M, the Net Genera>on, or the
Internet Genera>on)
Data obtained at Wikipedia.org
Born 2010 to early 2020s
Coming Soon:
Genera5on Alpha
Data obtained at Wikipedia.org
on Twitter: @pmgnicole
on Facebook: facebook.com/NicoleRavlin
Let’s connect
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