Barcelona Activa - Programme of activities and servicies for businesses - September-December 2012

Barcelona Activa Business

Programme of

activities and

services for

businesses

2012

September

December

BARCELONA ACTIVA SUPPORTS SMEs THROUGH A PROGRAMME THAT COMBINES ACTIVITIES AND SUPPORT SERVICES SUCH AS THE LEGAL CONSTITUTIONOF COMPANIES, SEARCH FOR FUNDING, ACCESS TO PUBLIC TENDERS, SEARCH FOR EMPLOYEES AND BUSINESS LANDING IN THE CITY.

VISIT WWW.BCN.CAT/EMPRESA AND SEND US YOUR REQUERIMENTS.


Creation of

Companies

Business

Financing

Service

Our online service of company incorporation (PAIT, because of itsCatalan acronym) allows the creation of business corporations (limitedcompanies) in an average period of nine days.

In order to access the online services, the entrepreneur must haveattended the seminar capsule “How to incorporate your business onlinewith Barcelona Activa” that lasts two hours.

More information and access to the service on www.bcn.cat/empresa

This is a support service for financing search through a diagnosis madeby our technical team. Through a personalized interview we work withthe company in order to identify its needs, determine the best itineraryto follow and support the process of financing by banks, public or privateinstitutions.

We can give advice and direct demands for bank financing because weare financial facilitators accredited by the Institut Català de Finances (ICF)and members of the Xarxa Inicia and we have bilateral agreementsand direct connections with financing institutions such as Banc Sabadell,BBVA, La Caixa, etc.

In the case of public financing, we give you advice and facilitateaccess to the incentives provided by national and international publicorganizations.

And the same works for private financing, we facilitate access to finan-cing resources and investment readiness activities and, together withthe business angels’ networks in the city, we organize investment forumsand create spaces to allow entrepreneurs contact private investors.


Public

Bidding.

Public

Purchasing

If you are thinking about expanding your business in Barcelona, you mayfind our Landing Services useful. We offer legal and financial advice,an online service of company incorporation and a portfolio of temporaryoffices to help you stay in the city while exploring business opportunities.


Landing

Services.

Business

Location

A service for the companies of Barcelona and its metropolitan areathat need to incorporate new human resources in order to continuedeveloping their activities. We link up companies with workersand Barcelona Activa users that match the profiles of the vacanciesand are interested in applying for them.

With the Set Talent programme, companies interested in improvingtheir workforce can host students from MBAs, postgraduates, mastersand specific courses in different university fields and specialized schools.


Company-

Employment

Service

Barcelona Activa provides small and medium-sized enterprisesof the city with access to bidding to supply goods or services for thepublic sector. The public bidding programme facilitates the accessto public procurement through awareness, identification and informationabout public tenders; consultancy and accompaniment in theadministrative, financial and legal procedures; preparation of proposals;training to increase the chances of success; and evaluation of potentialcollaborations between companies in a public tender.


STRATEGY, SIZING AND INTERNATIONALIZATION TARGETED PROGRAMMES······························································································································································································Business growth is only achieved with a proper strategic planning. Learning to Grow is a workshop of intensivetraining and monitoring sessions based on the PEC (Strategic Growth Plan in Catalan) tool. The company will conducta growth strategic and planning reflection, and it will have several experts, business schools and well-knowninstitutions for the coaching.

On the other hand, we also offer a variety of conferences and workshops focused on meeting the specific needsthat appear daily in the companies during the business growth process.

REEMPRESA·····································································································This is a programme that means to start up a generalized system toprovide personalized advice to businessmen and women who want totransfer their business to someone else who will continue its activity.The programme provides information on how to do it and an onlinetransparent market they can use to make their proposal personallyor with technical assistance.

WOMEN IN BUSINESS············································Positive action programmethat means to promotethe presence of womenin management boards.

BUSINESS COOPERATION······························································································································································································In order to provide new contacts and create new business opportunities between small and medium-sizedenterprises, we offer a great diverse action programme designed to promote business cooperation throughnetworking sessions: conferences on topical business subjects, trends and opportunities, sectorial meetings,meetings to promote collaboration with large companies, meetings with experts on internationalizationand training workshops to learn the ways to formalize the business cooperation.

CORPORATE SOCIALRESPONSIBILITY············································This programme promotes thecollaboration with companiespractising Corporate SocialResponsibility in the fields ofinsertion and entrepreneurship.

MENTORING············································A programme that encouragesthe growth of small andmedium-sized enterprises.It contributes voluntarily con-sultancy and accompanimentby active businessmen andwomen and managers withan acclaimed career.

AXELERA············································This is a programme designedto identify the companies withthe greatest potential of growthwithin the metropolitan area ofBarcelona and help them in theirexpansion. We offer an individua-lized stake, a global promotionplanning, meetings with investorsand business sponsorship.

BARCELONA CONNECTA············································www.barcelonaconnecta.catis a space for connectionsbetween professionalsand companies in Barcelona;the place for entrepreneursinterested in establishingbusiness relations underthe identification of BarcelonaGrowth.

Programmes

ALMOGÀVERS BUSINESS FACTORY·······················································································Innovative environment located in the 22@ area incollaboration with other entities that account innovation.Space for the development of new businessesin the environment of those organizations; new companieswill enjoy their support and that of Barcelona Activa.

· Bright modules of between 18 and 120 m2.

· Consumer Lab - McCann Worldgroup.

· Common reception services, meeting rooms, multipurposehall, office, car park, networking area, etc.

· Permanent consulting and information services,Skills and business training.

· A relations platform where you can meet important peopleand companies, learn from them and make contacts.

BARCELONA NORD TECHNOLOGY PARK·······················································································Facility designed to host technology-based companiesaimed at innovating, especially in the field of engineering.

· Flexible modules of 25, 50 and 90 m2.

· Common reception services, meeting rooms,auditorium, restaurant, car and bicycles parking places,networking area, etc.

· Advanced services to support business innovation,consolidation and growth; formal and operationalrelationships with institutions that promote transferof knowledge and growth of new technology-basedcompanies.

· Permanent consulting and information services,business training, relations platform and networking.

GLÒRIES BUSINESS INCUBATOR·······················································································A space for business growth equipped with the mostadvanced infrastructures and services to help start-upsin the city of Barcelona.

· Bright modules of between 18 and 120 m2.

· Common reception services, meeting rooms,auditorium, restaurant, car and bicycles parking places,networking area, etc.

· Permanent consulting and information.

· Skills and business training.

· A relations platform where you can meet important peopleand companies, learn from them and make contacts.

For a period of three years, your company will be developedwith the help of Barcelona Activa team and another50 young businesses, with which you can share theexperience of undertaking and growing.

WITH AN AVERAGE ANNUAL TURNOVER OF 238,000 EUROSPER COMPANY, 27% IS INTERNATIONALIZED AND 28% HASACCESSED A PRIVATE INVESTMENT. SURVIVAL RATES ARE AROUND80% IN THE FOURTH YEAR.

60% OF THE INSTALLED COMPANIES ARE EXPORTING.THE AVERAGE ANNUAL TURNOVER IS 674,500 EUROS,AND THE AVERAGE NUMBER OF EMPLOYEES IS 7.3 WORKERSPER COMPANY.

UNIVERSITAT POMPEU FABRA, INLEA FOUNDATION, DINAMON,BIHOOP, MCCAN, E-COMMERCE GLOBAL INCUBATOR, APPSTYLUS,NAUTA CAPITAL AND BANESTO-YUZZ FOUNDATION ARE ALREADYINCUBATING 35 PROJECTS AND COMPANIES.

INNOVATIVE

START-UP

COMPANYINNOVATIVE

START-UP

COMPANY

TECHNO-

LOGY-BASED

COMPANY


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Glòries Business IncubatorLlacuna, 162-16408018 Barcelona+34 934 019 700

Business hours:Monday to Friday from 8 to 20 h

Access:Metro L1 Glòries and Clot / L2 ClotBus 7 / B21 / 56 / 60 / 92 / 192Local trains R1 and R2 ClotTram T4 Ca l’AranyóBicing Glòries

Barcelona Nord Technology ParkMarie Curie, 8-1408042 Barcelona+34 932 917 777


Access:Metro L4 Llucmajor / L3 CanyellesBus 11 / 32 / 47 / 50 / 51Bicing at the entranceof the Technology ParkCar by ronda de Dalt,exits 3 Guineueta / 4 Horta

Almogàvers Business FactoryAlmogàvers, 16508018 Barcelona+34 934 019 855


Access:Metro L1 Glòries and Marina /L4 LlacunaBus 6 / 40 / 42 / 92 / 141 /192 / B25Tram T4 Ca l’Aranyó/T4-T5 Auditori-Teatre NacionalBicing Sancho de Àvila

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·····························································································································································································

·····························································································································································································youtube.com/videosbarcelonactivawww.barcelonaconnecta.catBc

[email protected] www.bcn.cat/empresa www.bcn.cat/barcelonactiva

Financed jointly by

European UnionEuropean RegionalDevelopmentFund

“Investing in your future”

Programme of activities

and services for businesses

BASIC FUNCTIONSOF THE PARTNERS ANDMANAGERS OF A COMPANYCÉSAR VERICAT

The role of the manager andthe general meeting in businesscorporations (kind of meetings,competences and obligations).

3

·············································26th SEPTEMBER | 9.30 > 14.00 h21st NOVEMBER | 9.30 > 14.00 h

GUIDELINES TO BEGININ E-COMMERCELUIS SERRA (BRICMANIA.COM)

In this session, SMEs andbusinesses will be providedwith guidelines to enter the worldof the internet, especiallye-commerce. Online sales area new opportunity.

6

·············································9th OCTOBER | 16.00 > 19.00 h

MANAGEMENT OF VIRTUAL TEAMS (GROWTH STRATEGIESAND PROFITABILITY THROUGH TELEWORKING)FRANCESC FONT & RODRIGO VILLATORO (NUBELO)

A practical session to learn how teleworking and proper managementof virtual teams can be profitable for the company. It allows the firmsto grow by managing professionals both internal and external in a moreefficient and productive way.

7

······································································································16 OCTOBERth | 16.00 > 19.00 h

TAXATION FORNEW BUSINESSESCÉSAR VERICAT

The current taxation for businesscorporations will be studied:types of taxation, instalments,tax systems, etc.

8

·············································17th OCTOBER | 9.30 > 14.00 h5th DECEMBER | 9.30 > 14.00 h

NON-VERBAL LANGUAGE:FIND OUT WHAT THESPEAKER/LISTENER THINKSFERRAN CASTELLÓ (NCO)He will provide a collection of toolsto allow the attendants identifyand understand the non-verbalinformation a person sends eitherconsciously or unconsciouslyduring a negotiation, conversa-tion, exposition or talk.

4

·············································27th SEPTEMBER | 16.00 > 19.00 h

ACCESS TO BUSINESS SERVICE

HOW TO MAKE A STRATEGICPLAN OF GROWTHSUSANA VEGA(BARCELONA ACTIVA)Each company will conducta growth strategic and planningreflection and will develop its ownstrategic plan of growth withthe online PEC tool.

5

·············································27th SEPTEMBER | 9.00 > 17.00 h


HOW TO INCORPORATEYOUR BUSINESS ONLINEWITH BARCELONA ACTIVA

Seminar capsule that allowsthe access to the online serviceof company incorporation throughour consultancy point (PAIT).

1

·············································3rd, 13th, 17th & 25th SEPTEMBERVisit the website for the rest of the year10.30 > 12.30 h


RESOURCES TO HELPGROW YOUR BUSINESSSUSANA VEGA(BARCELONA ACTIVA) & VAEResources and strategies to helpconsolidate and grow enterpriseswill be presented here.

2

·············································13th SEPTEMBER | 11.00 > 12.30 h11th OCTOBER | 11.00 > 12.30 h15th NOVEMBER | 11.00 > 12.30 h11th DECEMBER | 11.00 > 12.30 h

strate-

gy and

manage-

ment

TOP ENTREPRENEUR: PAU GARCIA-MILÀFOUNDER OF EYEOS

We will personally meet Pau Garcia-Milà, EyeOs founder and serialentrepreneur. We will approach his entrepreneur profile to know his businessexperiences, advices and recommendations to create a successful company.Interview format –with question-answer– where Garcia-Milà will interactwith the audience and share the key to success when undertaking.

14

······································································································4th OCTOBER | 18.30 > 20.00 h

SPREADING NETWORKS:YOUNG INTERNATIONALBARCELONA COMMERCECHAMBER

Casual business meeting followedby a dynamic networkingto contact other companies,identify synergies and potentialcollaborations.

15

·············································11th OCTOBER | Visit the website

LUNCH WITH ENDESAJOSEP MARIA ROVIRA, President of Endesa CataloniaPEDRO DÍAZ PINÓS, Director of Research,Technological Development and Innovation

Endesa is one of the world’s largest electricity companies and goesfor alternative energy sources as gas or renewable energies, as wellas for electric cars. We will find out what are the channels to collaboratewith Endesa, its strategic business areas and recipes for the future.

16

······································································································Visit the website | 14.00 > 16.00 h

TOP ENTREPRENEUR: XAVIER VERDAGUERFOUNDER OF INNOVALLEY AND IMAGINE

We will discover the profile of this serial entrepreneur from Barcelona, whohas created several technology innovation companies in the last 14 years.He will share his business career, what is needed in order to undertake,what are the keys to success and how undertaking is also a matter ofvalues. In 2009 he moved to Silicon Valley, where he has founded severalcompanies and the creativity centre Imagine for generating ideas to changethe world we live in.

17

······································································································18th OCTOBER | 18.30 > 19.30 h

BRANDS ANDINTELLECTUAL PROPERTYROUSAUD COSTAS DURAN, SLP

The protection of the resultsof innovative efforts is in itself asimportant as the creative ideas.What are the benefits ofregistering brands, designsand inventions?

10

·············································7th NOVEMBER | 9.00 > 12.00 h

THE SCORECARDELOI CERAIN (ESTAY)

During these two sessionshe will present the tool that willallow you to analyze the operativedecisions of your companyand evaluate whether they areconsistent with the establishedstrategy.

11

·············································29th & 30th NOVEMBER16.00 > 19.00 h

THE PARTNERS’AGREEMENTROUSAUD COSTAS DURAN, SLP

How to propose, negotiate andexecute the partners’ agreement.How to establish the operationalfoundations of your business, thedecision-making processes andthe commitments, as well as theconsequences of non-compliance.

12

·············································4th DECEMBER | 16.00 > 19.00 h

HOW TO FORMALIZE BUSINESS COOPERATIONROUSAUD COSTAS DURAN, SLP

They will give us the existing formulas to formalize a business cooperationagreement and to bring to fruition the collaboration with a partnerin a way that the relationship win-win between two or more enterprisesis guaranteed.

13

······································································································25th SEPTEMBER | 16.00 > 19.00 h21st NOVEMBER | 16.00 > 19.00 h

BASIC LABOUR MANAGEMENTCÉSAR VERICAT

We will see the differences between current employment contracts,their advantages and disadvantages and obligations of the parties.Factors related to working hours, salaries and contributions will be analyzed.

9

······································································································24th OCTOBER | 9.30 > 14.00 h12th DECEMBER | 9.30 > 14.00 h

busi-

ness

coope-

ration

IBM SMARTCAMP COMPETITIONIBM

International event to identify the most innovative and promising companiesof the world within the SmartCity sector. A day of mentoring and networkingfor the selected companies to contact mentors, investors and internationalexperts that will help them speed up the process and grow globally.Other cities where the SmartCamp takes place: Sao Paulo, New York, Sidney,Bangalore, Berlin, Boston or Beijing.

18

······································································································31st OCTOBER | Visit the website

SYNERGYS WITHIN THE SMARTCITYEXPO & WORLD CONGRESS

Business meeting within theSmartCity Expo & World Congress that aimsat promoting business connections. Young innovative enterprises ofBarcelona will be able to offer their solutions to large companies participatingin the congress. The event will work as challenge-solution and will allowsmall companies to contact large companies and identify potential synergiesand collaborations.

21

······································································································Visit the website

TOP ENTREPRENEUR: LLUÍS FONTCEO & FOUNDER OF ZYNCRO

We will learn about the career of this serial entrepreneur who has anintense experience and is well-known because of his successful businesseswhen internationalizing local start-ups.CEO and founder of Zyncro, which is currently expanding, and CEOof NTR Global for nine years, he positioned the company as the worldleader of its sector.NTR Global went from 5 to 200 employees; it is present in morethan 14 countries and has more than 17,000 clients.

19

······································································································22nd NOVEMBER | 18.30 > 19.30 h

TALK ON BUSINESSNEWS BY PACO RODRÍGUEZCOCA-COLA

Paco Rodríguez, Digital Managerof Coca-Cola, will talk about fusingideas and technology in order tostand out from our competitors.

20

·············································29th NOVEMBER | Visit the website

LUNCH WITH SACYR VALLEHERMOSOADELA SUBIRANA, Advisor of Sacyr Vallehermoso

We will know the opportunities to collaborate with Sacyr Vallehermoso,one of the largest construction companies of Spain listed on the IBEX 35,which is currently a large diversified group present in dozens of countries.We will also learn about their global strategy, future challengesand potential synergies.

24


LUNCH WITH IBMELISA MARTÍN GARIJO, Director of Technology and Innovation for IBMDIEGO SEGRE, Vice-president of Software for IBM Spain,Portugal, Greece and IsraelVERÓNICA RESPALDIZA, Business Development Manager for IBM Spain,Portugal, Greece and IsraelWe will know IBM’s programmes of innovation and collaboration withstrategic partners and innovative enterprises as itself, the channels tocollaborate and the strategic areas of this multinational, IBM’s globalstrategy, its business areas and future challenges; it will be the perfectplace to identify synergies and potential collaborations.

22


TALK ON BUSINESSNEWS BY FERNANDODE LA ROSA, MARKETINGAND COMMUNICATIONSCONSULTANTMCCANN

Five digital marketing ideas toimplement in your company inthe future.

23

·············································Visit the website

CREATIVITY=COMPETITIVENESSOF THE COMPANY: IMAGINE BARCELONAXAVIER VERDAGUER

Conference on open innovation within the creativity programme of ImagineBarcelona. The 12 dreamers participating will be there together with expertson different fields and they will present techniques to promote creativitywithin the company and generate products and services of high valuethat will make a more competitive company within the global framework.

25

······································································································Visit the website

finan-

cing

FINANCES FORNON-FINANCIERSELOI CERAIN (ESTAY)

He will show us the basic financialconcepts that affect the rightmanagement of the businesseconomic resources.

26

·············································19th & 20th SEPTEMBER | 16.00 > 19.00 h7th & 8th NOVEMBER | 16.00 > 19.00 h11th & 12th DECEMBER | 16.00 > 19.00 h

FINANCINGPROGRAMMES FOR SMEsALEJANDRO SEVY (ESTAY)

They will help us find the mostsuitable financial managementfor SMEs in order to guaranteethe availability and optimizationof the existing financialresources.

29

·············································25th SEPTEMBER | 10.00 > 13.00 h

INDUSTRIALINVESTMENT FORUM

This is a meeting to connectinvestors and industrialcompanies. It has been organizedwith the collaboration ofBarcelona Business Angels, BANCand the Engineer Association.

30

·············································2nd OCTOBER | 16.00 h

INVESTMENTREADINESS CREATIVEINDUSTRIES SECTOR

A seminar designed to improvethe required knowledge and skillsto access financing, especiallythrough private investment.

31

·············································10th OCTOBER | Visit the website

BUDGETARY CONTROLELOI CERAIN (ESTAY)

We will be shown some toolsto draft a business budget andcontrol it properly.

32

·············································17th OCTOBER | 16.00 > 19.00 h

FINANCIAL PLANNINGALEJANDRO SEVY (ESTAY)

We will learn to use managingtools for business economicresources in order to definethe strategy.

33

·············································22nd OCTOBER | 10.00 > 13.00 h

PAYMENT ANDCOLLECTING DOCUMENTSAND INSTRUMENTSALEJANDRO SEVY (ESTAY)

He will present all paymentand collecting documents andinstruments and explain how theywork in order to establish anappropriate enterprise policy.

34

·············································24th OCTOBER | 10.00 > 13.00 h

INVESTMENTFORUM HEALTHCARE

This investment forum meansto create a network betweeninvestors and Healthcarecompanies. It has been organizedin collaboration with the MedicalAssociation of Barcelona,Keiretsu and BioCat.

35

·············································25th OCTOBER | 17.00 h

SALES BUDGETALEJANDRO SEVY (ESTAY)

How to define your sales budgetand the direct and indirect costsof your activity.

36

·············································29th OCTOBER | 16.00 > 19.00 h

FINANCIAL ANDOPERATING STRATEGYELOI CERAIN (ESTAY)

According to the financial andeconomic information we willdefine the objectives and actionsto be taken.

38

·············································19th NOVEMBER | 16.00 > 19.00 h

WHAT SHOULD I DOWHEN CLIENTS DO NOT PAYALEJANDRO SEVY (ESTAY)

You must know what measuresyou can take to prevent collectingdelays and therefore avoidfinancial problems they maycause.

39

·············································4th DECEMBER | 10.00 > 13.00 h

HOW TO INTERPRET THE ACCOUNTS MY AGENT GIVES MEALEJANDRO SEVY (ESTAY)

What do the documents that our company has to presentat the Registry of Commerce once a year mean?Do we know what they are? This session will help us analyze our accountsto draw the conclusions we need to make decisions.

37

······································································································16th NOVEMBER | 10.00 > 13.00 h


WHERE TO FIND FINANCINGGUIFRÉ BELLOSO(BARCELONA ACTIVA)Practical session that explainsways to finance your companythrough bank institutions, publicfunds or private investment.

27

·············································20th SEPTEMBER | 9.30 > 11.00 h18th OCTOBER | 16.30 > 18.00 h15th NOVEMBER | 9.30 > 11.00 h20th DECEMBER | 16.30 > 18.00 h


PREVENT THE INVESTORFROM SLEEPING THROUGHYOUR POWERPOINTJOSÉ PEDRO TARANGO(BARCELONA ACTIVA)Some tips to design more attractivepresentations and prevent yourinvestors from playing with theirmobile phones while you are talking.

28

·············································25th SEPTEMBER | 9.30 > 11.00 h6th NOVEMBER | 9.30 > 11.00 h

COMMERCIAL STRATEGYAND POSITIONINGÀLEX VALLÈS (SYNERGY)

Learn new techniques to positionyour products and servicesin the market.

41

·············································20th SEPTEMBER | 16.00 > 19.00 h

COMMERCIALRESEARCHÀLEX VALLÈS (SYNERGY)

He will show the most importantsources and methods forcommercial research and explainhow to use client researchtechniques.

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·············································17th OCTOBER | 16.00 > 19.00 h

COMMUNICATION INCOMMERCIAL RELATIONSCARMEN TORAL (SYNERGY)

We will work on developingcommunicative skills in orderto increase effectiveness andoffer a professional imagein commercial works.

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·············································22nd OCTOBER | 16.00 > 19.00 h

HOW TO ADAPTMY STATEMENT POSITIONTO MY PRODUCTSCARMEN TORAL (SYNERGY)

Learn some effective techniquesto increase and develop yourstatement position adaptingit to your products.

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·············································24th OCTOBER | 16.00 > 19.00 h

INTERNATIONAL SALESLA SALLE TECHNOVA

This programme aims to provide the attending companies with accessto international markets by training them in basic aspects of internationalcommercial skills.It will last for two days and a half and there will be a training sessionand one of individual accompaniment to help each attending companyfind the best strategies.(Sessions are conducted mostly in English)

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······································································································20th & 21st NOVEMBER (training session) | Visit the website27th NOVEMBER (accompaniment session) | Visit the website

CUSTOMER ANDSERVICE ORIENTATIONÀLEX VALLÈS (SYNERGY)

Develop basic aspects ofquality services and customersatisfactions.

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·············································22nd NOVEMBER | 16.00 > 19.00 h

SALES TECHNIQUES IICARMEN TORAL (SYNERGY)

A practical session that helpsyou implement sales techniquesappropriately using AIDA.

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·············································11th DECEMBER | 16.00 > 19.00 h

MANAGING OBJECTIONSAND CLAIMSCARMEN TORAL (SYNERGY)

Improve your ability to respondpositively to objections andclaims.

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·············································12th DECEMBER | 16.00 > 19.00 h

HOW TO PREPAREA STRATEGIC PLAN FORINTERNATIONALIZATIONJORDI MUNDET (COFORMA)How to plan our internationa-lization process in time, accordingto our objectives and availableresources. We will also workon criteria to select our strategicinternational markets.

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·············································16th OCTOBER | 16.00 > 19.00 h

SPREADING NETWORKS:ELLAS 2.0

Business meeting that promotesnetworking. There will be a groupof selected technology enterpri-ses that will access an investorroundtable, present their projectsto private investors and improvetheir pitch.

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·············································Visit the website

SALES TECHNIQUES I (UPSELLING AND CROSSELLING)ÀLEX VALLÈS (SYNERGY)

Implement upselling and crosselling sales techniques appropriately.How to sell more than the client expects (upselling).What products or services can be sold by relating them to others (crosselling).

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······································································································2Oth NOVEMBER | 16.00 > 19.00 h

inter-

nationa-

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INFORMATION AND REGISTRATIONS: WWW.BCN.CAT/EMPRESA / WWW.BARCELONACTIVA.CAT

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HOW TO USE SOCIALNETWORKS FORINTERNATIONALIZATIONAQA CONSULTINGPractical session to helpmultisectorial SMEs identifyinternationalization tools andstrategies through social networks.They will also provide other onlinemarketing tools for organicpositioning, SEO, etc.

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·············································13th NOVEMBER | 16.00 > 19.00 h

MEETING WITH EXPERTS: INTERNATIONALIZATIONEXPERTS AND INSTITUTIONS WHO SUPPORT BUSINESS INTERNA-TIONALIZATION (ACC1Ó, ICEX, BARCELONA CHAMBER OF COMMERCE)

ACC1Ó, ICEX and the Barcelona Chamber of Commerce will held a roundtableto present all existing resources for the internationalization of small andmedium-sized enterprises. They will present programmes that supportinternationalization and will give us some guidelines to start this process.After that, there will be free short individual meetings with these expertsand institutions to talk about the needs of each of the attendant companies.

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······································································································18th DECEMBER | 9.00 > 14.30 h

COOPERATION FOR ANINTERNATIONALIZED NETWORK: USASTEPONE

In this business meeting the aim is to generate a network of professionalsto share experiences and contacts, promote business cooperationand identify synergies.Experts on the market of the United States of America who have workedon successful business cases will share their experiences oninternationalization.

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······································································································24th OCTOBER | 16.00 > 18.00 h

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