Upload
brian-lutz
View
345
Download
1
Embed Size (px)
DESCRIPTION
Barb Faucette's deck for panel discussion at RECon 2012: Using Social Media to Drive Business
Citation preview
How to IncreaseBusiness Through
Social MediaBarbara Faucette, SCMD
Vice-President Corporate Mall Marketing
CBL & Associates Properties
• 4 Common Myths of Social Media
• 7 Business Drivers of Social Media Marketing
• Creating Online Engagement to Fuel Offline Sales
Photo Source: Unknown
4 CommonSocial Media Myths
2. Small Business Must be on Social Media
3. If You Build It, They Will Come
4. It’s Free
5. Social Media is Only for Broadcasting Messages
7 Business Drivers ofSocial Media Marketing
• Enhance Branding & Awareness
• Protect Your Reputation• PR Emphasis• Build Community• Enhance Customer Service• Research & Development• Drive Sales & Leads
Source: Jason Falls, Founder, Social Media Explorer, Photo Source: Unknown
People see valueand come back
They develop an emotional connection
to your brand
They connect to other users who share that
emotional connection
Highly engaged user base = increased value
Photo Courtesy of Volkswagen of America
Twitter as a CRM Tool
Crisis Management
Joplin, MO – May 23, 2011. Photo Source: Unknown
Photo Source: Unknown
Thank you
Barbara Faucette, SCMDVice-President Corporate Mall Marketing
CBL & Associates Properties