Baratunde’s Facebook Outreach Methods

Small Presentation Thing for Web Community Forum 2007

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Comedian, Author, Vigilante Pundit

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My Facebook OutreachStatsOff-Facebook AwarenessProfile-Based ActionsGroups & EventsMoving to PagesOther stuff

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Stats

Friends: 11238Group members: 775Fans: 92Traffic referral: #5 overall

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Off-Facebook Awareness

Friendster: Out to Lunch ForeverMailing list replacement at live gigsOn business cards / flyersContact info on my website

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Pimp My Profile

Splashcast player for media distroImporting blog to NotesUpload and tag videos (carefully)Status as proxy for announcementsWall shoutouts (cleaner than MySpace)

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Groups & EventsManual migration from Network to GlobalGetting members: Friend > Group InviteUses: bulk email, event invites, officersExclusive offer experimentHow my inactive group forced me to drown a puppy and upload the murder to FacebookManual migration from Group to Page :(

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Moving to Pages from GroupsHow about Poups?

Status: Pages wins for me.

Feature Groups PagesBulk Messaging w/o Limit ? Y

Members Can Reply to Msg Y --Target Msg by Geography, Other -- --

Invite Members / Fans Y -- *Use for Event Invites Y -- *

Browse-/Searchable in Directory Y -- *Profile Visibility Lame Not Lame

Applications -- YUsage Metrics (vid plays, etc) -- Y

Officers Y --

* = likely to be fixedwww.baratunde.com

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Other Stuff

I took out an ad once. Sucked

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