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Newspaper: The Baltimore Sun
Circulation - Daily: 174,010; Sunday: 295,825
Audience – Daily: 368,084; Sunday: 706,619
baltimoresun.com
UVs: 3.8 MM/ 6 month average
PVs: 26.7 MM/6 month average
touch.baltimoresun.com
UVs: 1.7MM/6 month average
PVs: 6.8 MM/6 month average
DIGITAL
EVENTS
Source: AAM Snapshot, March 2014; comScore Nov 2013 - April 2014;
Omniture, Nov 2013 – April 2014; 2014 Scarborough Release 1; Tribune
Circulation Department
Quick Read: b
Thursday: 75,000
Magazine: Chesapeake
Home + Living
Monthly: 62,723
20+ annual events
Over 332,000 attendees
Baltimore, MD – #27 DMA Reach 1.0 million consumers with Baltimore Sun • The Baltimore Sun is the #1 newspaper and #1 news & information website in market
• B is the #1 daily commuter paper in market
bthesite.com
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
HOY
Friday: 87,250
The Baltimore Sun Print Version
Exclusive Readers
642,298
Total Audience
873,296
Market Coverage
38.1%
baltimoresun.com Exclusive Online
Visitors
116,596
Print & Online
Shared Audience
114,402
Source: Scarborough 2014 Release 1. Note: Newspaper Audience = The
Baltimore Sun average daily or average Sunday; Website Audience =
visited baltimoresun.com in past 7 days. Baltimore DMA
The Dominant Voice of the Baltimore DMA
Extend Your Reach with baltimoresun.com
Daily Readership 368,084
51,038 46,666 43,702
The Baltimore Sun NY Times USA Today Wall St Journal
Population 18+ 2,293,641
Median Age 47.4
Median HHI $70,076
College Education 60%
Employed 60%
Own Home 69%
Demographics:
Sources: 2014 Scarborough Rel. 1; 2014 Claritas
baltimoresun.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index
Male/Female 48/52 10/10 102/98
College Educated 79 13 132
Own Their Home 68 10 99
HHI $100K+ 41 14 138
Professional/Managerial 52 18 177
Median HHI – $88,026; Median Age – 42.0
The Baltimore Sun Profile: Daily/Sunday % Composition % Coverage Index
Male/Female 45/55 32/34 96/104
College Educated 63 35 104
Own Their Home 76 37 111
HHI $100K+ 29 31 95
Professional/Managerial 28 31 94
Median HHI – $65,696; Median Age – 53.5
Market Profile: #27 DMA in America – 3.0 million people
Other Advertising Opportunities
b & bthesite.com
b Reaches the younger, urban audience
with the latest news, sports and
entertainment
bthesite.com The latest Baltimore buzz, entertainment
and trends blogs, photos and videos
reaching the young, cosmopolitan
audience
GENERAL DEADLINES Space:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
Material:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
DIGITAL OPPORTUNITIES • 39 blogs and growing
• Behavioral and geo-targeting
• Data capturing
Content and Media Opportunities
SU MO TU WE TH FR SA
Main News • • • • • • •
Business Maryland • * * * *
Business & Jobs •
Sports • • • • • • •
Arts & Entertain. •
Anne Arundel •
Autos •
Real Estate/Home •
Travel •
Deals at Your Door •
Howard •
Scene •
Sunrise •
Taste •
Health & Style •
Sun Plus •
Live! •
* Part of Main News
Distribution Map: The Baltimore Sun Circulation – Sunday: 295,825 – Daily: 174,010
Source: AAM Snapshot, March 2014
Preprint Capabilities: Increase market penetration by adding a preprint option to your buy
* SunPlus distribution may be shared with community newspapers in select areas.
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do: • Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique: • Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets
