Ballad of the Invisible Brand

Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com

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when is a wedding gown just a dress?

and not a Vera Wang?

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when is a car just another 4 seater and not a BMW? 3

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and not an Armani?

when is a suit just a suit

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when is a tractor just a tractor

and not a john deere? 5

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what makes on invisible brand visible?

what makes an invisible brand

visible?6

Brands start out as ideas on paper

(invisible)

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thingamajigs are produced

visible, but not sure if we're happy they are8

word of mouth begins

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limited visibility

10company + product + marketing = increased

visibility

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brands are about people

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brands who tell the best stories win

even if they sell whatchamacallits

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[use narratives to communicate your underlying brand philosophy]

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if you're good, they will listen and tell othersgradually your brand will come into focus

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advocacy fuels growth

conversations create buzz

brand awareness

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5 things to keep in mind18

to stay visible & to remain relevant

the customer is me, we, us

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#1

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participatenot being engaged is being anti-social

#2

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trust is a fragile commodity

violate at your own peril

#3

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the law of reciprosity says

you get what you give

#422

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getting found and being heard

is a marketing imperative

#5

not heardable =

the invisible brand

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Copyright 2010 Heardable, Inc. www.heardable.com