Jeroen De Flander

Balanced Scorecard Master Class

Agenda

Roger L. MARTIN Strategy & Design Thinking

1. 20 years Balanced Scorecard: What Works and Why : Practical Insights from the Field

2. Balanced Scorecard 2030: What Balanced Scorecard Hall of Fame Companies Will Do Next

“Future performance is born today…”

Part I.20 Years Balanced Scorecard

Topics

Balanced Scorecard at the #6 spot 9 things every leader needs to know Head, Heart, Hands The right KPI’s

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The Balanced Scorecard: The 6th most used management instrument in the world.

1990... the new kid on the block

9 things every leader needs to know about the Balanced Scorecard

1. The Balanced Scorecard approach is mature. It’s not a start-up!

2. The BSC is a strategy execution building block

3. Don’t believe IT companies: (1) It’s a process, not a tool; (2) It’s about cascading strategy, not KPI’s

4. Get your vocabulary strait: an objective is not a measure is not a target

5. Less is more, “20 = plenty”

6. The BSC is not the end station… so don’t stop!

7. BSC ≠ ideal solution for improving individual performance

8. Keep the size right

9. Automate with care!

The ‘8’ - a simple SE framework

Performance 0+0=8

The extended ‘8’

Performance 0+0=8

“A strategy Execution framework should be simple, easy-to-communicate and visually strong”

The Rule of 150

Groups bigger than 150 people need formal structures.

Conclusion:

We have to scale strategy execution for size

The Balanced Scorecard & individual objectives

The right

objective

Awareness

&

Acceptance

Res-

ponsability

“What’s your contribution to

the overall strategy”

“Do you understand the

strategy and your

contribution? + do I get a

YES?”

“What are both of you doing

to improve performance?”

“Head” “Heart” “Hands

Reach for Head,Heart & Hands

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Don’t assume a ‘yes’ is always a ‘yes!’

When your employee says ‘yes’ to the strategy.... ....what does (s)he really say?

I will make the strategy happen, no matter what

or I will work hard (effort ) to implement the strategy

or I see the benefits of the strategy and will contribute to the implementation

or I don’t see the benefits but don’t want to loose my job

or I’m against the strategy, don’t want to implement but I don’t tell it in your face

Every strategy needs a finish line

Marathon Runners

“What’s the best way for marathon runners to predict the time on their next marathon? “

Yasso 800m

Your time in minutes and seconds for a workout of 10 times 800 meters (2 laps) with equal recovery time, is the same as the hours and minutes of your marathon time.

For example, if you can run 10 times 800 meters in 3 minutes and 20 seconds with 3 minutes and 20 seconds of recovery, this predicts that you can run 3 hours and 20 minutes for your marathon.

Conclusion:

Find lead indicators that show you the way to success

Player versus Coach

What dashboard do you need?

“What dashboard do you need?”

Part II.Balanced Scorecard 2030

Topics

A Strategy Map isn’t Strategy 4 Balanced Scorecard benefits The Future of the Balanced Scorecard Change management: fight the 7 bad

guys on the execution road

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A Strategy Map is...

What does a strategy map do?

First ... You choose WHO your client is and decide HOW (strategic drivers) you are going to offer them unique value

Second... You order your HOW (strategic drivers) into a coherent story that is easy to repeat

Third... You define the success currency (measures) and define how much you want (targets)

Fourth... You cluster major actions into groups (Initiatives)

Fifth... You define the individual contributions that drive performance (individual objective setting)

... and only then the real work starts.

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From measuring strategy to a holistic 4 benefit Balanced Scorecard

The BSC cascades your strategy

The BSC measures your strategy progress

The BSC communicates your strategy

The BSC boosts your strategic thinking skills

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The Curse of Knowledge The Tapping & ‘E’

Decision Paralysis The Jam experiment

Message Distortion Sherlock Holmes Mystery

Mitigated Speech The Cockpit Tragedy

The Pygmalion Effect Israeli army experiment

CO2mplexity Tata’s Dream

Willpower depletion The Cookie experiment

The Execution Challenge,Our Contribution

300+ useful implementation tips

Actionable, up-to-date benchmark information

Beat the 7 execution villains

Jeroen De Flander – Strategy Execution

Ambassador Jeroen De Flander is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He has shared the stage with prominent strategists like Michael Porter , Bob Kaplan & Roger Martin and reached out to 24,500+ leaders in 40+ countries. His first book Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the Year 2012 in the Netherlands. His second book, The Execution Shortcut, reach the #3 spot in its category on Amazon.

He is co-founder of the performance factory – a leading research, training and advisory firm specialized in Strategy Execution.

He has advised 75+ companies including Atos Worldline, AXA, Bridgestone, Brussels Airport, CEMEX, Credit Suisse, GDFSUEZ, Honda, ING, Johnson & Johnson, Komatsu, Microsoft, Nike and Sony on various strategy and strategy execution topics.

To book Jeroen to speak at your next event or to run a strategy execution seminar for your company, please contact him through his blog www.jeroen-de-flander.com or jeroen@jeroen-de-flander.com.

Follow him on LinkedIn.

Read his weekly article on LinkedIn Pulse

www.the-performance-factory.com

Balanced Scorecard Master Class

Jeroen De Flander

jeroen-de-flander.com

Thank you