BAIA LINK First presentation

6/10/20076/10/2007 BAIA Business Association Italy AmericaBAIA Business Association Italy America 11

BAIABAIABusiness Association Italy-AmericaBusiness Association Italy-America

BBusinessusinessNNetworkingetworkingEEnginengine

Update:BNE is now

calledBAIA LINK


TOC

AgendaAgenda• Social NetworkSocial Network

• BAIA GoalsBAIA Goals

• The Software PlatformThe Software Platform

• BNE FeaturesBNE Features

• ExamplesExamples

• ScreenshotsScreenshots


A A social networksocial network is a social structure made of is a social structure made of nodes (which are generally individuals or nodes (which are generally individuals or

organizations) that are tied by one or more organizations) that are tied by one or more specific types of interdependency, such as specific types of interdependency, such as values, visions, idea, financial exchange, values, visions, idea, financial exchange,

friends, kinship, ...friends, kinship, ...

Wikipedia


Our GoalsOur Goals• Connect People & BusinessesConnect People & Businesses

• Support Pre & Post Event NetworkingSupport Pre & Post Event Networking

• Increase Members ParticipationIncrease Members Participation

• Overcome Geographical LimitationsOvercome Geographical Limitations

• Facilitate Information Sharing Facilitate Information Sharing


What is BNE

BBAIA AIA NNetworking etworking EEnginengine

BNEBNE is a new open online social networking is a new open online social networking tool for the Italian American business tool for the Italian American business

community. It’s a free and open tool to share community. It’s a free and open tool to share information and connect people and information and connect people and

business.business.


BAIA Online

WebsiteBlog

BNE


Choosing a Platform

The Software Platform: NINGThe Software Platform: NING• Great Feature-setGreat Feature-set

• Well EstablishedWell Established

• Fully CustomizableFully Customizable

• AffordableAffordable

• ……


NING

About NINGAbout NING• Founded by Marc AndressenFounded by Marc Andressen

and Gina Bianchini (CEO)and Gina Bianchini (CEO)

• Over 115K networksOver 115K networks

• Open Social API compliantOpen Social API compliant

• Ads free (with a minimum contribution)Ads free (with a minimum contribution)

• Fully RSS awareFully RSS aware



BNE Features

• MembersMembers

• GroupsGroups

• ForumsForums

• PhotosPhotos

• BlogsBlogs

• VideosVideos

• User ProfilesUser Profiles

• Internal e-mailInternal e-mail

• NotificationsNotifications

BNE FeaturesBNE Features


Example (1)

Example (1): Giuseppe Rossi, Italian EntrepreneurExample (1): Giuseppe Rossi, Italian Entrepreneur

• Giuseppe is looking for info on how to open a Giuseppe is looking for info on how to open a restaurant in Californiarestaurant in California

• After visiting BAIA and BNE websites, Giuseppe After visiting BAIA and BNE websites, Giuseppe post a question on a BNE forum. post a question on a BNE forum.

• John, a BAIA member, replies to Giuseppe and John, a BAIA member, replies to Giuseppe and starts a discussion about employing Italian skilled starts a discussion about employing Italian skilled workers and raising capitalworkers and raising capital

• After checking John’s profile on BNE, Giuseppe After checking John’s profile on BNE, Giuseppe contacts him on BNE to establish a business contacts him on BNE to establish a business relationship.relationship.


Example (2)

Example (2): ACME goes to Italy for businessExample (2): ACME goes to Italy for business

• ACME, an US company, wants to establish a ACME, an US company, wants to establish a presence on the Italian market for a new Internet presence on the Italian market for a new Internet recruitment servicerecruitment service

• ACME becomes a BAIA sponsor and posts a few ACME becomes a BAIA sponsor and posts a few surveys on BNE to leverage the local Italian surveys on BNE to leverage the local Italian community to better understand the Italian community to better understand the Italian approach to the Internetapproach to the Internet

• Thanks to BNE members, ACME is now ready to Thanks to BNE members, ACME is now ready to select and hire a local Italian marketing firm to select and hire a local Italian marketing firm to implement the first steps of its business strategyimplement the first steps of its business strategy


Example (3)

Example (3): iSports launches a new soccer wear!Example (3): iSports launches a new soccer wear!

• iSport, a US based company, wants to launch a iSport, a US based company, wants to launch a new line of products in the US with an Italian looknew line of products in the US with an Italian look

• iSport’s head of marketing joins BNE and asks for a iSport’s head of marketing joins BNE and asks for a small number of qualified Italian volunteers to test small number of qualified Italian volunteers to test the new product line.the new product line.

• The BAIA Co-Chair of the Industry Sector, joins in The BAIA Co-Chair of the Industry Sector, joins in and proposes a round-table to provide iSport with a and proposes a round-table to provide iSport with a more formal feedback.more formal feedback.





URLs

www.baia-network.orgwww.baia-network.org

blog.baia-network.orgblog.baia-network.org

link.baia-network.orglink.baia-network.org

Where to go…Where to go…