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BACKLINKS MANIFESTATIONSNew Media for Tourism Communication 2016
Jingjing Lin
Links are still the #1 factor that influences rankings, so taking link building seriously can greatly improve your SEO success
backlinks.com
Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.
backlinko.com [Sept, 2016]
Backlinks: incoming links to a website
www.usi.ch
Website 1USI as partner
Website 2Master of International Tourism
Website 3Unforgettable experience!
More backlinks, better accessibility
BACKLINKS MANIFESTATIONS
Motion Position/Shape Media Point-to-Content
Device Price
StaticAnimation (single play or loop)AppInteractive
HeaderFooterBefore/After a postPop-outFloatingIn context textsSide-bar
TextGraphicsImageAudioVideo
InformationDefinitionReferencePromotion
DesktopMobile
FreeExchangePaid
Motion
Animated Banner • Incorporate movement. The animation may either stop after the cycle is
completed, or sometimes it can continue by looping the file.
Ad: Amnesty – Cluster bombsWatch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/
App Banner
• Embed an online application that is with certain functionality of service.
Ad: Fedex – Just in timeWatch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/
Interactive Banner
Gamification design to engage the audience with the brand’s Ad.
Ad: Pringles – Click
Watch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads
Position & Shape
Back-link locations on the page
FOOTER backlinks
SITE-WIDE backlinks
CONTEXT backlinks: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
BANNER backlinks
POST backlinks
https://www.linksmanagement.com/types-backlinks/
FLOATING/POP-OUT backlinks
Ad sizes have been standardized to some extent by the IAB. Prior to the IAB standardization, banner ads appeared in over 250 different sizes.
Banner Ads Size
http://bit.ly/2f1G1l0
Pop-out Banner
Are displayed in a new web browser window usually fixed to a specific size. The idea is not to disrupt the page currently open
Media
Image
• Remain motionless, unchanging and still until the visitor leaves the web page
Video
• According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
• Unbounce reports that including video on a landing page can increase conversion by 80%.
http://bit.ly/2f1zXsC
Graphics
• Static graphics• Motion graphics
e.g., realistic CGI, or vector graphics
Impact: • Audience watch till the
end out of curiosity.• Message well received.
http://bit.ly/2f1GHGT
Point-to-Content
Types of backlinks: point-to content
lead to pages that offer more information related to the words that are linked in the text.
informational backlink
provide an extended definition of the linked words.
definitional backlink
are used for source citation. could be infographics, statistics, etc.
referential backlink
lead to a landing page.promotional
backlink
http://andnorth.com/stay/1850s-farmhouse-turned-modern-guest-house-narrowsburg-ny/
http://fathomaway.com/slideshow/fathom-2016-best-travel-blogs-and-websites/5/
https://en.wikipedia.org/wiki/Massive_open_online_course
http://mooc-it.com/archives/189
http://www.tandfonline.com/doi/abs/10.1207/s15327035ex0602_3
http://mooc-it.com/archives/189
https://www.bluehost.com/
http://www.shoutmeloud.com/101-ways-to-get-quality-backlinks-to-your-blog.html
Device
Mobile search
• As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.
https://en.wikipedia.org/wiki/Search_engine_optimization
Mobile Ads• Mobile campaigns have a variety of rich-media display options,
including: Fixed placement banners; Video, expandable etc.
Watch the above ad here: http://www.startapp.com/solutions/advertisers/
The best way to acquire “good” backlinks, inbound links, is by creating unique, relevant content that helps your prospective customers do what they do better (make better decisions, avoid common mistakes, etc.).
bluecorona.com
How to write a strong blog article with strong backlink impact?
Title
Introduction• S1: problem
• S2: you
Summary of article
one
Image
Summary of article
two
Lead-in sentence to action
Bullet points of action
items (<=3) Summary
Vitae
Example: http://mooc-it.com/archives/189 Source: Engagement and nurture marketing strategies
References• Types of Backlinks: nofollow and dofollow, natural and
unnatural, and more. Source: https://www.linksmanagement.com/types-backlinks
• Four types of backlinks that your website can get. Source: http://newsletter.seoprofiler.com/newsletter487.htm
• We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO. Source: http://backlinko.com/search-engine-ranking
