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Future Mobile Technology Mission to Japan Dissemination Seminar Background Dr Keith Baughan Chairman Mobile VCE Nokia Mobile Phones 21st June 2002

Background to this Mission

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Page 1: Background to this Mission

Future Mobile Technology Mission to Japan

Dissemination Seminar

Background

Dr Keith Baughan

Chairman Mobile VCE

Nokia Mobile Phones

21st June 2002

Page 2: Background to this Mission

Topics

Japan - Evolving Role

Mission Objectives

Mission Structure

Growth prior to 2002

Business Drivers

Page 3: Background to this Mission

Japan - An Evolving Role

• Early 1990s - PDC, a national standard• 3G - pro active approach via ARIB, ITU, ETSI, 3GPP• First rollout of 3G - October 2001• Very active in ITU "Systems beyond 3G"• Proposed 4G air interface at 100Mb/s

Page 4: Background to this Mission

Mission Objectives

• To review:• the rationale for Japanese proposals for

"Systems beyond 3G" including a "4G" air interface

• The diversity of views across Japanese industry• Technological progress "beyond 3G"• 3G rollout in Japan

Page 5: Background to this Mission

Mission Structure

• Joint UK-Japan Symposium

"Future Mobile Communications" at YRP (Yokosuka Research Park)

• Half day visits to individual companies and other relevant organisations

Page 6: Background to this Mission

Over 100-fold Growth in 10 YearsMobile phone subscribers worldwide

0

200

400

600

800

1000

1200

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002e

1 Billion: 1st half 2002

Cel

lula

r su

bscr

iber

s (m

illi

ons)

Page 7: Background to this Mission

0% 10% 20% 30% 40% 50% 60% 70% 80%

P.R. of China

Mexico

Brazil

South Africa

Turkey

Canada

Germany

USA

France

Taiwan

Japan

Spain

Australia

United Kingdom

Netherlands

Korea

Austria

Italy

Sweden

Finland

Dec-91Dec-92Dec-93Dec-94Dec-95Dec-96Dec-97Dec-98Dec-99Jan-00

Cellular Penetration - January 2000

Source World Bank, EMC

Finland Sweden

Italy Austria

KoreaNetherlands

United KingdomAustralia

SpainJapan

TaiwanFrance

USAGermany

Canada Turkey

South AfricaBrazil

MexicoP.R. of China

Page 8: Background to this Mission

Time Taken to Reach 50 Million Users

WAP

GSM

WWW/Internet

TV

5 15years 35

Radio

Page 9: Background to this Mission

The #1 Consumer Electronics Industry

Sources: IDC, DataQuest, EIU

0

100

200

300

400

500

600

19911992199319941995199619971998199920002001

Million units

Passenger Cars

PC's

Cellular Terminals

Annual sales volumes for Passenger Cars, PC’s and Mobile Phones

Watches -98: 1240 million

Page 10: Background to this Mission

The Mobile World

In the future, a major partof personal communication

- be it voice, data, images or video - will be wireless.

The personal mobile devicewill be the main application platform

and medium!

Page 11: Background to this Mission

InformationTechnology

Telecom

Consumer

Electronics

Digital and IP Convergence are the Main Building Blocks of the New Mobile World

NEW NEW MOBILEMOBILEWORLDWORLD

Consumption

Connection

Content

Page 12: Background to this Mission

Amount and Types of Mobile Content Will Explode in the Future

• Types of content: • User created (images, videoclips, music etc.)

• Personal (music, movies, movieclips, games, applications, etc.)

• Group (family, friends, daughter's soccer team etc.)

• Community (greyhound owners' image album etc.)

• Subscribed (Manchester United Multimedia news service etc.)

• Network provided (location-based weather info etc.)

ImagesMMSs Audio/music ApplicationsVideoclips

Page 13: Background to this Mission

New Categories Driving the Market Change

Imaging Phone

Imaging & Messaging & Browsing

Media Phone

Full browsing & Access to Media

Communicator

Full browsing & Corporate Data

Entertainment

Games & Music & Messaging

Page 14: Background to this Mission

Business Drivers for "Beyond 3G" in Japan

• Competion from wireline 100 Mb/s• Fundamental belief that digital convergence of

hardware (cameras, audio, video, TV) with broadcasting, communications, computing is a major business opportunity

• Capacity limitations

Note: Social differences