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A short presentation about B2B Social Media Marketing, including Vanity Marketing" (writing about companies/brands to attract them to your content) and the spiral sales model.
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B2B Social Media Marketing
Connecting with C-level Execs
Luke Brynley-Jones
“How can we find niche
communities?”
If you can’t find your
community...
Create it!
“How can I engage with
Sir Alan?”
Indirectly- press/media- managers
Are you talking about me?
MATTER ATTRACTS
Inbound marketing
“Who’s going to do all this?”
“We don’t have any amazing content”
AMAZINGNESS IS RELATIVE!
“What about our
communications
policies?”
Your guidelines are
your job contracts
“How will we know if it’s working?”
Monitoring services...
Synthesio International Meltwater Buzz Customer servicesBrandwatch Data qualityRadian6 User interface Crimson Hexagon Sentiment analysisMarket Sentinel Influence analysis
www.monitoring-social-media.com
An example...
Final word...
Remember the spiral
