W W W. S A L M O N C R E E K M E D I A . C O M

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SOCIAL MEDIA MARKETING OPPORTUNITIES

Increase Brand Awareness • 93% of buying cycles start online • 88% of clicks reflect organic (non-paid) searches

Many buyers, including B2B buyers, correlate high

organic search results with trust and brand leadership

Companies are conspicuous by their absence

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SOCIAL MEDIA - BUILDING CONTENT

Key to Building Social Media Content: • Create Engagement –attention-getting and actionable • Provide Information – readable and shareable • Be Entertaining – humorous, intriguing, and provocative

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B2B Social Media Building Blocks • Facebook • Google+ • YouTube • LinkedIn Groups • Blogs • SlideShare

SOCIAL MEDIA – BUILDING BLOCKS

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Reasons for Social Media Marketing being ineffective • Aim is to wide • Prospective buyers don’t know you exist • Can’t break through your competitors’ noise • Can’t stand out because of your own noise • Not making noise because you’re on the wrong

channel

SOCIAL MEDIA MARKETING CHALLENGES