B2B Marketing & Sales Trend for 2016

Introduction

Introduction

• 2017 is marked as the year of integration of sales and marketing.

• This year manifests the need to endorse the upcoming trend to help your organization expedite growth.

• So what trends should B2B sales and marketing teams brace?

Checkout the list below what are the hottest trends in 2016

• 2016 is marked as the year of integration of sales and marketing.

• This year manifests the need to endorse the upcoming trend to help your organization expedite growth. • So what trends should B2B sales and marketing teams brace?

Checkout the list below what are the hottest trends in 2017 -

The assimilation of sales and marketing tech sheaf:From sales data in the CRM to central content libraries with insights into content utilization, 2016 will see team solidifying their tool setsThe assimilation of sales and marketing tech sheaf:

From sales data in the CRM to central content libraries with insights into

content utilization, 2017 will see team solidifying their tool sets

CRM for engaging prospects

1) CRM for engaging prospects

For the engagement of prospects, maximum CRMs consolidate content insights within their data.

2016 is the year of the customer and CRMs must line up with.

Marketing Automation Strategy

2) Marketing Automation Strategy

According to an online survey, companies are more likely to use marketing automation platforms

Employee Advocacy3) Employee Advocacy

73% of salespeople use social networks as part of their

sales process

Predictive Sales Analytics

4) Predictive Sales Analytics

Analytics-enabled teams report more sales reps achieving individual quota

Prospecting & Sales Intelligence

5) Prospective and Sales Intelligence

Top-notch sales companies are more proficient at understanding their prospect’s business challenges, as

compare to all others

Content-The means of productivity

6) Content – The means of Productivity

In order to expedite preeminent sales productivity, a process to clean and manage content in a continuing fashion must be

advanced

Data Driven DecisionData Driven Decision

Organizations are moving gradually towards employing, using and

endorsing data in order to make smarter decisions regarding their sales

process

Predictive Sales ProcessPredictive Sales Process

Sales organizations are more likely to deploy sales analytics solutions. Analytics help sales teams report

on more authentic and actionable sales forecasts

The Significance of Content for SalesThe Significance of Content for Sales

Marketers with buyer-aligned content are profited with double the revenue attributed to their marketing efforts

Marketing AlignmentMarketing Alignment

There should be an alignment between sales and marketing for a company to execute effectively

So let’s make 2016 count

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