B2B Digital Marketing Strategy for Modern Marketers

Some key takeaways

Marketing looks very different now than it was five years back. Modern marketers need to find a new way to market to their target groups consistently and lift the organization's marketing results to a new level. A Full Spectrum marketing approach will allow you to build cohesion and a consistent plan to reach people and engage them more effectively online.

• Re-defining the digital marketing funnel for B2B business• How to ensure full control on each phase of the Marketing funnel• How to represent your brand in the modern digital world • A Full Spectrum strategic approach to online visibility and performance

measurement

Winning Moves - Digital Marketing is about vision, strategy, tactics and activity

Give your business a competitive business edge by providing an ongoing strategic vision and ensure successful tactical implementation. Enter in the right spaces and make right conversations with right people.

Focus on your target market – Evaluate the attractiveness of market segment

The strategy will fail if you try to be everything to everybody. This segmentation help you to aim the marketing efforts and ultimately merchandise towards.

Channel identification

Activity benchmarking

Act- ReactContent

responsiveness

Participation

Measure

Define your target markets - United States, Germany, Asia-Pacific etc.

Define your target verticals – Technology, BFSI, Pharma, CPG etc.

Who is your Customer? Getting to know your customers is critical

Making $100 through digital marketing is awesome, but if it cost you $80 in resources to find those deals then you are doing wrong.

• Make conversation with the right people from the start• Define the demographics, psychographics, job functions and industry of your target

audience

For example:Identify your buyers: C-level professionals, Marketing Heads, Customer Service Heads etc.Identify your influencers: Bloggers, Journalists, Industry thought leaders, Partner organizations etc.

Re-defining the digital marketing funnel

The primary marketing goal is to reach consumers at the moments that most influence their decisions. Marketers need to identify the key channels of engagement at every stage of the marketing funnel.

Enabling advocates will generate authentic WOM bringing the best new customer prospects into the marketing funnel

ROI

Key Measures

Search engines, social networking sites, publishers, blog

Website, social networking sites emailers, publishers, blogWebsite, social networking sites emailers, publishers, online events

Website, blog, communities, publishers

• Fans/Followers, site traffic, inbound links

• Fans/Followers, site traffic, inbound links, response rates

• Fans/Followers, traffic, inbound links, response rates, enquiries

• Time on website, engagement rate, leads, enquiries, average Order

• Repeat purchase, referral

Key Channels

A strategic approach to online success

The focus of the approach is that the objectives to be achieved – not the process of planning itself. This allows to create a tailored digital marketing strategy to maximize success on the social web.

• Brand perception• Online presence• Target Markets• Customer insight• Internal resources

• Customer acquisition targets• website visits and stickiness • Social influence• No. of dialogues per month • Efficiency gains

• Value proposition• Governance • Integration• Action & control• Brand advocacy • Customer engagement

• Digital marketing mix• Content flow• Campaign schedule • Resource allocation • Prioritizing activities

• Outreach effectiveness• Engagement ratio• Inbound traffic• Conversion ratio• Social media influence Relevance,

Reach, Resonance

= ROI

A Full Spectrum approach towards online visibility and performance measurement

This full spectrum approach will help marketers to determine whether they want to repeat the campaign or not, as well the company made money as a result.

Integrating digital into all facets of marketing

Full Spectrum analysis to rewire

your digital marketing strategy

and develop channel specific digital

metrics to measure ROI

How to lift your organization's marketing

results to a new level?

Improve margins by reengineering digital marketing

efforts that can deliver better results at lower costs

The Blueocean Social Media solution is designed to transform the enterprise business processes, driven by Social Intelligence and an integrated Social Ecosystem, to drive sustainable customer engagement and revenue growth.

Intelligence-driven marketing strategy for full-spectrum operations

360° view of customers in social sphere

>95% accuracy in identifying issues and uncovering opportunities and targeting your marketing efforts

Tangible & measureable business impact

Proven experience with Fortune 500 Companies

The Blueocean Advantage

Discover a fresh approach to managing customer experience as we transform the way your social media initiatives deliver value.

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