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The Asia-Pacific region’s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile penetration increasing rapidly across all Asian markets, and consumers spending more time creating, consuming and sharing information, the Asia-Pacific region is one of the fastest-growing digital landscapes in the world. Indeed, as Asian digital communities - from Chennai to Chengdu to Cairns - increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in how companies need to plan and manage communications for the future. The possibilities are exciting. Identifying digital influencers and engaging with online social communities has fast become the ‘new normal’ at Burson-Marsteller in Asia-Pacific. Our region’s diversity is staggering, with 2,000 spoken languages, a myriad of ethnicities, faces, nationalities and geographic landscapes. Perhaps no other continent on this planet is quite as dynamic, and Asia-Pacific’s digital landscape mirrors the momentum towards social media. As the digital infographics presented in this booklet show, the penetration, platforms and social networks are different in each of our Asia-Pacific markets. One fact is consistent though - digital is here to stay. I hope you enjoy our Internet landscape infographics compilation - the first of many efforts to share insights and perspectives on the game-changing ideas and topics that fascinate and inspire us during these exciting times.
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www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
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Burson-Marsteller
Asia-Pacific
Social Media #Infographics
H1 2011
August 2011
Version 1.1
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia
Welcome
1 Asia-Pacific
2 Australia
3 China
4 Hong Kong
5 India
6 Indonesia
7 Japan
8 Malaysia
9 Philippines
10 Singapore
11 South Korea
12 Taiwan
13 Thailand
14 Vietnam
References
About Burson-Marsteller Asia-Pacific
Further Info
Indeed, as Asian digital communities – from Chennai to Chengdu to
Cairns – increasingly spend time consuming information and dynamic
content from online sources, we are witnessing a shift in magnitude in
how companies need to plan and manage communications for the
future. The possibilities are exciting. Identifying digital influencers and
engaging with online social communities has fast become the ‘new
normal’ at Burson-Marsteller in Asia-Pacific.
Our region’s diversity is staggering, with 2,000 spoken languages, and
a myriad of ethnicities, faces, nationalities and geographic landscapes.
Perhaps no other continent on this planet is quite as dynamic, and
Asia-Pacific’s digital landscape mirrors the momentum towards social
media.
As the digital infographics presented in this booklet show, the
penetration, platforms and social networks are different in each of our
Asia-Pacific markets. One fact is consistent though – digital is here to
stay.
I hope you enjoy our Internet landscape infographics compilation –
the first of many efforts to share insights and perspectives on the
game-changing ideas and topics that fascinate and inspire us during
these exciting times.
Bob Pickard
President & CEO
Burson-Marsteller, Asia-Pacific
WELCOME
The Asia-Pacific region’s rapid uptake of digital
media and its sheer diversity of digital platforms
and communities is a truly breathtaking
phenomenon. In the last few years, with online and
mobile penetration increasing rapidly across all
Asian markets, and consumers spending more
time creating, consuming and sharing information,
the Asia-Pacific region has been one of the fastest-
growing digital landscapes in the world.
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14
REFERENCES
Sources: Google Ad Planner
www.internetworldstats.com
www.checkfacebook.com
media reports
Note: Google Ad Planner does not include
Google.com and local Google search sites
More at: www.bursonmarsteller.asia
www.slideshare.net/bmasia
twitter.com/BMAsiaPacific
Burson-Marsteller.Asia
facebook.com/BursonMarsteller.Asia
ABOUT
Burson-Marsteller Asia-Pacific is the leading
consultancy for organizations communicating in Asia-
Pacific and internationally. With a presence in the region
dating back to 1973, Burson-Marsteller Asia-Pacific
today includes 30 offices and affiliates in 16 countries
integrated seamlessly into a global network operating
in 98 countries.
Our Evidence-Based approach to communications
provides our clients with effective, data-driven
programs delivered through multiple channels and
focused on tangible, measurable results.
B-M Digital is Burson-Marsteller Asia-Pacific’s digital and
social media marketing capability. B-M Digital enables
organizations to utilize social media and word of mouth
in an integrated, sustainable and measurable manner.
D/BM is Burson-Marsteller ’s integrated digital and
social media influencer practice for China. D/BM
supports clients by monitoring digital influencers and
communities, by nurturing brand advocates, and by
creating programs and campaigns that enable
reputation and business.
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia
FURTHER INFO
About this booklet, please
contact
Albert [email protected]
Charlie [email protected]
Gosuke [email protected]
Zaheer [email protected]
.
Burson-Marsteller
Asia-Pacific
Social Media #Infographics
H1 2011
August 2011
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia
