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Customer Relationship Management
Microsoft Dynamics AX 2009
We experience Customer Relationship Management (CRM)
every day.
What is CRM?
"CRM is a strategy used to learn more about customers' needs and behavior to develop stronger relationships with them." (Source:
CRM Research Center)
CRM is Concepts, Ideas, Strategy
Experts do not agree on all the fine points defining CRM. However, all the
definitions are customer focused.
CRM Disciplines
Know Your Customer
Act on What you
Know
Learn From What you
Know
Praises the company's service, products, and
support. This customer acts as a loyal supporter of the
company.
Types of Customers
Advocate Customers
Terrorist Customers
Defames the company and its service at every
opportunity.
CRM's focus turns good customers into advocates of the company and prevents a
departing customer from becoming a terrorist.
Companies strive to move customers to higher loyalty and profitability levels.
CRM can move customers toward the first quadrant (Area 1), improving customer loyalty and profit.
So How To Focus on Customers?- Obtain correct customer data.- One to One Contact.- Collect Information / Personal Communication- Product Customization.- Learning Relationships.
The customer's loyalty and lifetime value is increased by using CRM correctly to know the customer, understand their needs, and
help the customer grow.
CRM Functionality
CRM Functionality4 Main Areas of CRM:- Sales force Automation.- Sales Management.- Marketing Automation.- Telemarketing5 Modules in Sales & Marketing Module:- Document Management.- Data Management.- Project Management- Knowledge Management- Customer Self-Service (Enterprise Portal)