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Presentation given by Jocelyn McCabe, APR, vice president of communications, Association of Washington Business at the 2009 U.S. Chamber Regional Government Affairs Conference, held in San Francisco on November 19, 2009. The topic: Social Media Tools for Government Affairs.
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AWB Social Media Efforts
2009 Regional Government Affairs Conference
San Francisco, CA
November 19, 2009
Oh, Come On!
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But, Then Again…
• 70 percent of journalists now use social networks to assist in reporting. Up 42 percent from last year. (Source: Middleburg Communications/PRWeek)
• 219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)
• Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)
• Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)
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Forget What Mom Said
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5Source: Brian Solis: http://bit.ly/11CFIZ
About AWB
• Association of Washington Business
• Located in Olympia, WA
• 6,800+ members
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AWB and Social Media
Goal: Communicate AWB’s messages and impact legislative efforts
Audiences: Media, opinion leaders, state electeds, legislators, AWB members
Strategy: Leverage AWB credibility on business issues through social media channels
Tactics: Blog, Twitter, Facebook
Evaluation: Clicks, tweets, page views, “fans”
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It All Starts With Content
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Twitter for Events
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By the Numbers
Olympia Business Watch: 2K visitors/month with 2-5 new posts each week
Twitter: 461 followers
Facebook: 271 fans
LinkedIn: 138 members
Flickr: 5 photo galleries
YouTube/AWBTV: 20 videos, including Apex Karting, election video series
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AWB Channels
• AWB: www.awb.org
• Blog: www.olympiabusinesswatch.com
• Twitter: @awbolympia
• Facebook: www.facebook.com/AssociationofWashingtonBusiness
• Flickr: www.flickr.com/photos/awborg 16