1 Avoid getting lost in translation. #T10Expo @RichardMBrooks @RichardMBrooks [email protected]+44 1908 557 900 www.k-international.com TITLE Sub title Avoid Getting lost in Translation
1. 1Avoid getting lost in translation. #T10Expo @RichardMBrooks
@RichardMBrooks [email protected] +44 1908 557 900
www.k-international.com TITLE Sub title
2. 2Avoid getting lost in translation. #T10Expo @RichardMBrooks
HELLORichard Brooks. CEO K International @RichardMBrooks +44
1908557 900 [email protected]
www.k-international.com
3. 3Avoid getting lost in translation. #T10Expo @RichardMBrooks
oh what languages do you speak
4. 4Avoid getting lost in translation. #T10Expo @RichardMBrooks
I leave the translation to the clever people.
5. 5Avoid getting lost in translation. #T10Expo @RichardMBrooks
so you use robots to do the translation?
6. 6Avoid getting lost in translation. #T10Expo @RichardMBrooks
I am fluent in over six million forms of communication Im being
sarcastic
7. 7Avoid getting lost in translation. #T10Expo @RichardMBrooks
so why cant you just google translate it?
8. 8Avoid getting lost in translation. #T10Expo @RichardMBrooks
http://www.k-international.com/blog/google-translate/
9. 9Avoid getting lost in translation. #T10Expo
@RichardMBrooks
10. 10Avoid getting lost in translation. #T10Expo
@RichardMBrooks From Bric to Mint
11. 11Avoid getting lost in translation. #T10Expo
@RichardMBrooks Notice the time it took to shift to the west and
time it will take to shift back to the east (actually at a speed of
140 kilometres a year, the fastest in history).
12. 12Avoid getting lost in translation. #T10Expo
@RichardMBrooks To download click here
13. 13Avoid getting lost in translation. #T10Expo
@RichardMBrooks
14. 14Avoid getting lost in translation. #T10Expo
@RichardMBrooks PAGE 72
15. 15Avoid getting lost in translation. #T10Expo
@RichardMBrooks
16. 16Avoid getting lost in translation. #T10Expo
@RichardMBrooks
17. 17Avoid getting lost in translation. #T10Expo
@RichardMBrooks Each colour represents a billion people.
18. 18Avoid getting lost in translation. #T10Expo
@RichardMBrooks More people live inside the circle than outside of
it
19. 19Avoid getting lost in translation. #T10Expo
@RichardMBrooks High growth economies in the digital age imply they
wont go through the same growth curve as we did itll be faster.
Technology, even innovation can be replicated. Population size will
become more important. Developing economies will demand services
faster than products. Services such as; healthcare, financial,
leisure, education will be imported in. Talent will be drawn to the
new economies. Governance needs to improve quickly in the
developing economies. What will these economies need?
20. 20Avoid getting lost in translation. #T10Expo
@RichardMBrooks Fastest growing economy in the developed world. The
world wants to trade with us. The world wants our products.
Outstanding talent pool. Low unemployment, low inflation. Low
interest rates. Low tax. Open for business. Brand Britain is very
strong. Diverse. Close ties to Europe. We have our own currency.
Why is the UK so Awesome?
21. 21Avoid getting lost in translation. #T10Expo
@RichardMBrooks If Im selling to you, I speak your language. If Im
buying, dann mssen Sie Deutsch sprechen! Willy Brandt Former
Chancellor of Germany
22. 22Avoid getting lost in translation. #T10Expo
@RichardMBrooks
23. 23Avoid getting lost in translation. #T10Expo
@RichardMBrooks Get it right and youll be a national hero get it
wrong and at best youll be a laughing stock.
24. 24Avoid getting lost in translation. #T10Expo
@RichardMBrooks
25. 25Avoid getting lost in translation. #T10Expo
@RichardMBrooks
26. 26Avoid getting lost in translation. #T10Expo
@RichardMBrooks
27. 27Avoid getting lost in translation. #T10Expo
@RichardMBrooks
28. 28Avoid getting lost in translation. #T10Expo
@RichardMBrooks
29. 29Avoid getting lost in translation. #T10Expo
@RichardMBrooks
30. 30Avoid getting lost in translation. #T10Expo
@RichardMBrooks
31. 31Avoid getting lost in translation. #T10Expo
@RichardMBrooks Pick one which fits for you Some spend time
investing in in-country resources, some use the cheapest they can
find There are single and multiple language vendors, there 1st and
2nd tier vendors Some use tools, some dont. Most tools can be
purchased Invest in building a partnership with your company of
choice A good one will be able to help you to test your products in
new markets before the big day Integrate them into the content
creation process Use an agile approach to management >>>
Top tips for picking a language partner
32. 32Avoid getting lost in translation. #T10Expo
@RichardMBrooks COST OF MAKING CHANGES Make them early to reduce
costs Stolen from Peter Reynolds (@peterrey). Although specifically
about the investment in terminology can/is used to demonstrate
benefits of localizing fast moving products using the Agile
Method.
33. 33Avoid getting lost in translation. #T10Expo
@RichardMBrooks Case Study Localization of 8000 food products 36
regions.Translation, Legal Review & Artwork.
34. 34Avoid getting lost in translation. #T10Expo
@RichardMBrooks
35. 35Avoid getting lost in translation. #T10Expo
@RichardMBrooks
36. 36Avoid getting lost in translation. #T10Expo
@RichardMBrooks
37. 37Avoid getting lost in translation. #T10Expo
@RichardMBrooks
38. 38Avoid getting lost in translation. #T10Expo
@RichardMBrooks
39. 39Avoid getting lost in translation. #T10Expo
@RichardMBrooks