your name

AVALI

Proposals

Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris

your name

Competition

It is only indirect, there are some Special Centers with Sensory Integration system, that charge with an hourly fee.

your name

Target Group

Primary Target: Parents with children with PDD (Pervasive Development Disorder)

Secondary Target: People working in the Special Education, Special Schools, Child Psychiatrists

your name

Communication Objectives

• Build awareness

• Informative

• Attract interest

your name

Consumer Benefits

• Unique

• Entertainment and relaxation

• Informative events

• Safe playground

your name

Supporting Evidence

• Snoezelen multi- sensory environment method

• Pleasurable stimulation

• Specialized Personnel

your name

Positioning Statement

Avali is a safe and small port that brings joy to parents’ life by enjoying their social surroundings, while their children are calm and happy in the Snoezelen Room.

your name

Creative Strategy

your name

Video

your name

Slogan

Ο καθημερινός σύμμαχος Η χαρούμενη ανάπαυλα Νιώθεις τη χαρά

Μαζί στη χαρά

your name

Communication Strategy

your name

Public Relations

Media BriefingsNewsletterEventsSponsorshipsA presentation on a tv show i.e.

Eleni, Joy, Υγεία πάνω από όλα

your name

Website

HOME presenting upcoming events in a calendar format, sales promotions offers in a slide share format. Newsletter field.

VISION The idea behind Avali

PLACE Gallery

EVENTS photos and videos from events

COMMUNICATION e-mail, telephone, address, map

BLOG Questions and forum

your name

Digital Marketing

Banner CampaignSocial Media: facebook, twitter,

youtubeNewsletterE-mail

your name

Social Media Mission

Connect with parents of children with PDD and be an informative source of Avali’s purpose.

Content Pillars

Medical (autism, Asperger's syndrome, Rett’s syndrome),

Snoezelen room, Offers, Events