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Is there a place for automated content in the post-Panda world? Is there a place for automated content in your online marketing strategy? Open your mind and find out.
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Automated Content Generation
Common Misconceptions
SMX Israel, January 2013, @irishwonder
From Endangered Species to Cruel Beasts
May 2010
Content Can Harm You
Content Can Harm You
o Duplicate contento Thin contento Low quality content
• Create yourself• Hire an inhouse
copywriter• Outsource• Steal – not an option
because Panda will not like it!
Traditional Sources of Content
Oh the Pain…
INTENTION
• Labour intensive• Costly• Poorly scalable
Alternative Approach?
Automate it!
But Isn’t It a No-No???
OH THE MISCONCEPTIONS…
Here They Come
Automated Content Misconceptions
o Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
Spinning Content
Google’s example…
Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
Spinning Content
… vs properly spun text
Automated Content MisconceptionsSpun content = low quality and unreadable
o Spun content = fasto No legitimate applicationso Automated content is dead after Panda
Spinning Properly Is a Time Consuming Process
The Time It TakesGoogle’s example:• About 5 minutes• No human intervention• No editing or
proofreading before spinning
Properly spun content:• Up to a week• Several people working
on a project (writers and editors)
• Proofread before the software run
Automated Content MisconceptionsSpun content = low quality and unreadable
Spun content = fasto No legitimate applicationso Automated content is dead after Panda
Legitimate Applications• Varied descriptions in
directories, social profiles, bookmarking sites
• Ideas on how to say the same thing in different ways
• Varying your anchor texts• Varying your social
mentions
Example: Guest posting
Example: Guest posting
…Busted, I’m afraid
…While a simple spin could do the trick
Automated Content MisconceptionsSpun content = low quality and unreadable
Spun content = fastNo legitimate applicationso Automated content is dead after Panda
Automated Content: The New Journalism?
“…transform data into stories that are indistinguishable from those authored by people”
Automated Content: Beyond Text
Automated Content: Beyond Text
Automated Content: Beyond Text
Automated Content by Any Other Name
• Mashups• RSS feeds syndication• Tickers• Real-time data updates• Content curation
Automated Content MisconceptionsSpun content = low quality and unreadable
Spun content = fastNo legitimate applicationsAutomated content is dead after Panda
Additional Readingo NYTimes on automated storywriting:
http://www.nytimes.com/2011/09/11/business/computer-generated-articles-are-gaining-traction.html
o Autogenerated papers that passed human review: http://pdos.csail.mit.edu/scigen/#examples
o Content curation for education: http://www.mindomo.com/mindmap/content-curation-for-education-and-learning-robin-good-emerge2012-98ccaad217074a07b9bff8b76effab8e
o Blackhat ways to scale content creation http://www.irishwonder.syndk8.co.uk/2012/11/03/ways-to-scale-content-creation/
Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/colinangusmackay/70982269/4. http://www.mediaindigena.com5. http://dl.kr.org/dig/6. http://www.health.com/7. http://www.ilfusion.com/8. http://blog.badonlinedates.com/9. http://www.fanpop.com10. http://depositphotos.com11. http://www.narrativescience.com/
Questions? Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO of
ContentMango• [email protected]• Twitter: @irishwonder• Facebook:
http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonder
ContentMango:http://[email protected]
