Social Media Primer

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What’s it all about and why do I need to do it?

The business world doesn’t work like it used to.

Media Consumption

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Online TV

Radio

Video

Online R

adio

PC Video

Mobile

Newsp

aper

Mag

azine

Hrs/Week

Source: Nielsen 2009 Annual Internet and Technology Report

…91% say consumer reviews are the #1 aid to buying decisions. JC Williams Group

…are 3 times more likely to trust peer opinion over advertising. Jupiter Research

…87% trust a friend’s recommendation over a critic’s review. Marketing Sherpa

…say that 1 online conversation has the power of 200 TV ads. Buzz Agent

Of All Online Users….

You can buy attention (advertising)

You can beg for attention (PR)

You can bug for attention (sales)

Or you can earn attention

The main players.

• Originally for family & friends, now becoming even more business focused.

• Collect Fans or Friends.• Share stories, answer and ask questions,

become involved on a personal level.• Link to websites, post specials, list

satisfied customers, recognize good performances.

• Web service for small messages broadcast to a group of semi-trusted recipients.

• Links to websites and photos of projects & services provided are very valuable.

• Easy to start, most needy upkeep demands.

• Use complimentary programs like TwitPic and TinyURL to make your messages more robust.

• Networking/Sharing among your Business Contacts.

• Stick to business related material.• Link to your website.• Recommend the work of others.• Collect endorsements/recommendations

from satisfied clients and co-workers.• Use associated applications.

How much money should I expect to make out of social networking?

$0.00

Twitter

Digg

Facebook

MySpace

LinkedIn

YouTube

Del.ic.ious

BLOG

Vehicle Wraps

Creative Branding

Digital Signage

Sublimated Shirts

PARTY!!!

HOME

INTERESTS

Dynamic Ideas.

But I don’t have the time to do it.

BE HELPFUL!!!

Should my staff be involved?