Delivering Insightfrom Social Networks

Ray PoynterVirtual Surveys

Researching With Facebook

1997 all over again

Country Number Connected % of all H’holdsGermany 2.00M 6%UK 0.68M 3%Italy 0.21M 1%Netherlands 0.17M 3%France 0.17M 1%Sweden 0.16M 4%Finland 0.14M 7%Norway 0.09M 2%Denmark 0.08M 3%

Internet Penetration 1996

Jupiter 1996

Internet Poll 1997

Sex Male 87%Female 13%

Pete Comley, 1997

Age 17-24 17%25-34 30%35-44 26%45-54 18%55+ 9%

SEC AB 71%C1 16%C2DE 13%

It shouldn’t have been good!

Internet Poll Actual Result Difference21-23 April 1st May

Conservative 32.0% 31.4% +0.4Labour 46.5% 44.4% +2.1LibDem 13.5% 17.2% -3.7Referendum 3.0% 2.4% +0.4Others 5.0% 4.6% +0.6

Pete Comley, 1997Poll re-weighted by claimed 1992 voting

1998 Virtual Surveys launched

Brands

FaceBook Pages

Researchers

Ethnography(or is that cyber stalking)

Kerry Spencer Smith (Vancouver, BC) wrote at 7:34am yesterday

All this time I thought I was alone in the use of the word COB, having left leicester ,10 years ago, I have got used to the different terms for the COB, but to now find this group, it has got to be the best group on here , so many members, wow!!!!

BRING BACK THE COB!!!!

Sue Hickling wrote at 10:30am yesterday

Bacon cob. Sausage cob. Chip cob. Ham cob. Cheese cob. Of course it's a cob. Doesn't sound edible called anything else. Bacon bap? Nah!

Ryan Thorndyke (no network) wrote at 1:14pm yesterday

Having grown up in Mansfield, the cob is heritage. I now live in Manchester where is is called either a barm or muffin depending on where you are from.... come on please, its a cob, always been a cob and always will be a cob

LONG LIVE THE COB!!!!

Creating Discussions

FaceBook Polls• Very primitive at present– But they may/will get better

• Can be targeted by region or age or sex• Example from w/c 21 April 2008– “Who are you most likely to vote for in the election

for Mayor of London?”– Cost US$ 26– Sample 100

And who were they?

It’s 1997 all over again

In 2009 do you think most of the websites YOU will use will be:

1. In English2. In Chinese3. A mix of English and Chinese4. Other

Experiment 3Language Expectations

Languages next year

750 Interviews

24 Hours

US$ 382

4 Countries

2 languages

Beyond Polls

Using Ads

Peanut Labs

Working across 70 Social NetworksIncluding Facebook and MySpace

Mostly USBut also Canada and UK

Targets: Gen Y, GenX, and Boomers

Researchers on Networks

1,376 members – 23 April 2008

Engage.comFriendsterHi5HyvesImeemLinkedInMySpaceNingOracleOrkutPlaxoSalesforce.comSix ApartTianjiViadeoXING

The Future’s Social

Status UpdateRay is finished

Useful Links

Non-FacebookMRSpace – Ning based social network for market researchhttp://mrspace.ning.com/

Facebook sitesI work in Market Research & no I don't stand in the street with a clipboardhttp://www.facebook.com/group.php?gid=2357238612

The Big List of Market Researchershttp://www.facebook.com/group.php?gid=18095664464

Market Research Pagehttp://www.facebook.com/pages/Market-Research/25867353720]

SSI User Group http://www.facebook.com/group.php?gid=4842472206

Confirmit Users Grouphttp://www.facebook.com/group.php?gid=6860556150

Quant researchhttp://www.facebook.com/group.php?gid=18007030944

Qualitative researchhttp://www.facebook.com/group.php?gid=4547384484

Research 2.0http://www.facebook.com/group.php?gid=3406470409

Marketing Scienceshttp://www.facebook.com/group.php?gid=6469791998