AUGMENTED REALITY SALES PROCESSES

BY: ADSTUCK

©ADSTUCK.COM

©ADSTUCK.COM

Ways Sales Processes Are Improved Through Augmented Reality

Demand Generation Demand Generation (Engaging Advertising) Demand Generation (Events) Qualifying (Marketing/Sales collateral) Qualifying (Credential Demos Using AR) Qualifying (AR in Product Demonstrations) Proposing (Tender Documents/Proposals) Proposing (Modeling Designs/Products) Delivering (Updating/Reporting Clients) Delivering (Global Work Trends)

Demand Generation

Consumer time spent online is increased, especially if a good website is created as part of the company’s digital strategy in generating leads and acquiring customers. Websites featuring augmented reality increases the amount of customer browsing time, and this correlates to conversions such as its sales or contact page hits.

Demand Generation(Engaging Advertising)

As Advertising evolves, new interactive elements are being incorporated into the artistic style of their adverts by elite advertising agencies. When a brand incorporates the AR experience into an advert, the user is compelled to visit the webpage for further information or even can redeem coupons and other goodies directly to use at a local merchandiser.

Demand Generation(Events)

As exhibitions are hardly central to modern marketing trends and budgets, the events’ industry has declined with time and has been rendered old fashioned. By increasing the interactivity at events, exhibitors become more successful since dwell time by consumers is increased; which in turn generates more leads.

Qualifying(Marketing/Sales Collateral)

Collateral-based marketing and sales is being invested upon by a saturated amount of sales and marketing professionals. Using Augmented Reality as a form of presenting products and services can make a better impression, and only a few innovative companies invest in this area. Of course, collateral-based sales can have a lack of inertia, but it’s possible to integrate data capture or refer customers onto a company’s webpage, if the AR experience is introduced. This in turn supports the sales process.

Qualifying(Credential Demos Using AR)

In order to impress or make a major impression, one targets the credentials’ meeting – an interactive, AR-based webpage will not only captivate members/consumers, but will also help the company by increasing the possibility of coercing customers into making purchases.

Qualifying(AR in Product Demonstrations)

Pitch scenarios are a more coveted strategy but individual product demonstrations still provide an opportunity in sales. An augmented reality experience can be an interactive alternative to demonstrating a product that is not possible at the time.

Proposing(Tender Documents/Proposals)

This is not a recommended pitch to invest in; a majority of sales professionals accept the theme of five superb pitches over a hundred average ones; so choosing augmented reality to enhance a presentation makes sense.

Proposing(Modelling Designs/Products)

Some corporations have to cut costs in the sales process – many engineering firms invest huge amounts of capital on 3D models of their products. However, there are major construction and engineering companies that invest in AR modelling, thus, resulting in a cost effective and swift-working strategy for the company.

Delivering(Updating/Reporting Clients)

Even when a client is acquired, sales do not stop many businesses continue to coerce their clients that their services and techniques are suitable, or that they provide the best product designs. A proposed solution can be augmented to communicate with clients in a persuasive and sophisticated style.

Delivering(Global Work Trends)

Elite worldwide businesses face challenged of their own. Flying out potential customers and clients to visit project sites is simply not always practical or probable – sometimes projects are coordinated between multiple time ones, so augmented reality can null these drawbacks and also save costs with regards to travel and time spent.

THANK YOU

Adstuck Consulting Pvt. Ltd.109, Modi Tower Nehru PlaceNew Delhi110019Ph. No.: 0120 – 4224256Mobile: +91 9971274847Website: http://www.adstuck.com