AUGEO - CONCEPT BRIEF

The Problem

70% of all purchasing decisions are made in store

1 in 10 shoppers will switch brands inside the store

41% of adults have made an unplanned purchase after hearing an in-store audio

In-store advertising has created lifts between 3%-21% independent of price reductions

According to OgilvyAction survey:

And here is how a standard shelf looks like

in the moment.

Visually polluted!

Solution

A marketer that advertises to every customer

A motion detection electronic device that issues a sound advertisement when a customer is in

its range

Can be placed virtually everywhere

Affecting the customer in the place of purchase in the moment of decision making

We offer:

Augeo Alpha

Augeo Alpha is the basic solution for in-store marketing that our company offers

Infrared motion detection – 3 meters Plays MP3 and WMA sound files Works on a Li-Ion battery or directly

linked to the electricity network Sound messages transferred through a

microSD memory card Flexible mounting Dimensions – 122x84x36mm

Market tests have shown an average increase of product’s sales of 10% after the use of Augeo Alpha

Augeo Beta

Augeo Beta is our end-to-end solution for in-store marketing

Infrared motion detection – 3 m

Plays MP3 and WMA sound files

Customer traffic data gathering

Message transfer and daily statistics through the Augeo service web-platform

M2M device with a GSM modem

Automatic volume adjustment

Dimensions 163x112x48mm

Available in February!

Augeo service web-platform

Every Augeo device is connected to our Web platform from where our clients can:

Change the advertisement broadcasted on every single device

Review the traffic data and other statistics about the devices’ performance

Control their Augeo devices

Value

The consumerInformation about promotions and good

deals

Our clients

Increased sales – approx. 10% Increased brand awareness New communication and marketing media using

the unpolluted sound medium Location based targeting Information about the customers’ footfall (for

Augeo Beta)

Additional

We hold a patent for an utility model from the Bulgarian Patent Office

We are the only company on the market that offers such a product

We have performed market tests in Bulgaria and Serbia, that have given the following results: No customer or staff complaints for the

devices to be intrusive or annoying Average increase of product sales – 10%

Our offer is as simple as thisRent our equipment,

Install on your premises andSell the service to the brands

Our offer

No investment needed. Rent against a monthly

service fee!