Jascha Schoeber

Fabian Zenke

Problems

Sales conversion rates

Improvements

Customer experience & Web Design

Future trends

Incorrect use of space

Significantly big images

Many brochure-style photos

but little product information

no idea of actual product

Navigation is confusing

Online checkout process

many clicks

43

10

30

17 Confusing Design

No shopping basket

Inadequate Product information

Check-out procedure

49

23

17

11User abandonment 49%

Browsing only 23%

Online sales returning customers 17%

Online sales one-off customers 11%

Complete new design

More product information

Quick ordering system

Reducing clicks

Navigation throughout the site

Too complicated

No demand for registration

One-click purchase

Summarize history and current shoppingbasket

Keep it simple

Cut unneccesary elements out

Implement galery function

Effective use of colours

Simplify navigation

User abandonment 15%

Browsing only 35%

Online sales-returning customers 35%

Online sales one-off customers 15%

Before

After05

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Before

After

Improve overall layout

Improve Navigation

Implement quick ordering system