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ATTITUDE IN ORGANIZATION

Organizational behavior

Presentation on

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Attitude in organization

Contents: Definition. Nature. ABC Model. Functions. Determinants. Types. Changing attitude. Measurement of attitude.

Definition “Attitudes”

An Attitude is a relatively enduring organization of beliefs, feelings, and Evaluation towards socially significant objects, groups, events or symbols.

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Nature of Attitude

•It is the feeling ,Beliefs of individual and groups.

•These feelings and beliefs are defined ones Predispositions towards given aspects of the world.

•It is not permanent it changed

How Much Do You See of an ICEBERG?

ONLY 10% OF ANY ICEBERG IS VISIBLE.

THE REMAINING 90% IS BELOW SEA LEVEL.

How Much Do You See of an ICEBERG?

The ICEBERG Phenomena is also Applicable on Human Beings

How Much Do You See of an ICEBERG?

SEA LEVEL

SKILLS&

KNOWLEDGE

ATTITUDE

UNKNOWN TO OTHERS

KNOWN TO OTHERS

How Much Do You See of an ICEBERG?

SEA LEVEL

BEHAVIOR

VALUES – STANDARDS – JUDGMENTS

ATTITUDEMOTIVES – ETHICS - BELIEFS

KNOWN TO OTHERS

UNKNOWN TO OTHERS

How Much Do You See of an ICEBERG?

ABC Model/COMPONENTS/Structure OF ATTITUDES Attitudes structure can be

described in terms of three components.

Affective component.

Behavioral component.

Cognitive component.

ABC Model/COMPONENTS/Structure OF ATTITUDES

Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.

ABC Model/COMPONENTS/Structure OF ATTITUDES

Behavioral component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.

ABC Model/COMPONENTS/Structure OF ATTITUDES

Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

FUNCTIONS OF ATTITUDE According to Katz, attitudes serve five

important functions from the viewpoint of organizational behavior. These are as follows.

1.Attitude is a determine function. 2.Attitude is a contradictions. 3.Attitude is a adjustment function. 4.Ego Defense Function. 5.Attitude is a knowledge function.

FUNCTIONS OF ATTITUDE

1.Attitude is a determine function. Attitude determine the

meaning of what is seen in the environment may be good or bad means favorable attitude has good meaning and unfavorable attitudes are bad meaning.

FUNCTIONS OF ATTITUDE

2.Attitude is a contradictions . Means some time they give

two meaning words and diplomatic opinions about the same things.

3. Attitude is a adjustment function.

Attitude is provides a function to adjust in the proper environment to adjust themselves in that environment. Treated them badly negative attitude and treated them good a positive attitude.

FUNCTIONS OF ATTITUDE 4.Ego Defense Function. Employees in

organization want to protect their own image and some negative attitude for the new comers and they have ego defensive function when may not be changed.

5.Attitude is a knowledge function. Attitudes provide

standards and frames of reference that allow people to understand, and perceive the world around him.

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Determinants of Attitude

Family and peer group. If the parents has a positive attitude or

negative attitude for a object the children's will follow the same attitude.

Neighborhood. The Cultural Facilities, Religious group possible

ethnic which is affect the attitude.

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Determinants of Attitude

Economical Status. The economical status of an individual change

the attitude and belief towards the Trade Unions and Workers and Manager is different.

Mass Communication. The Medias like TV, Radio, News Paper from

which they got the information's can changed the attitude.

Attitudes is of two types

Positive Attitude

Positive attitude in Organization. was initiated by Martin Seligman in 1998

Positive thinking is a mental attitude that admits into the mind thoughts, words and images that are conductive to growth, expansion and success. It is a mental attitude that expects good and favorable results. A positive mind anticipates happiness, joy, health and a successful outcome of every situation and action. Whatever the mind expects, it finds.

Function of Positive attitude

1.Maximize the Productivity.

2.Team Work.

3.Self Management and Problem

Solving.

4.Improve quality.

5.Reduce Stress.

6.Loayl to Organizations

Negative Attitudes

Negative thoughts words and attitude bring up negative

and unhappy moods and actions. When the mind is negative, poisons are released into the blood, which cause more unhappiness and negativity. This is the way to failure, frustration and disappointment.

Cause dissatisfaction and Negative attitude

1.No Promotion and security of job

2.Less Salary and Unfair reduction.

3.Working Condition is poor.

4.Behavioural aspects are bad .

5.No Support from Management.

6.No welfare in Organization

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Channing attitude of self 1.Employee has to make positive attitude (Belief,

Proper Information and Ego) 2.Think about yourself and develop your own

attitude. 3.Listen others and develop the positive attitude. 4.Get in to continuous development and

communication program 5.Build a self esteem and prestige 6.Stay away from negative influences.

Changing the attitude of Employees

1. Give feedback-Employees are told about

their negative attitude and if it is harmful

and manager needs to offer alternative

attitude.

2. Good Working Condition to work in the

culture.

3. Positive Role Model means if the Manager

is the positive attitude and the role model

the workers provides the positive attitude.

Changing the attitude of Employees

1. Providing new information's means

updated information and do not ignore

the information's.

2. Use of fear to change some unethical

negative attitude.

3. Providing coopering some situations to

change their attitude .

4. Degree of commitment on target

means morale development.

Barriers to Changing an Attitude

Cognitive Dissonance- When a person behaves in a fashion that is inconsistent with his or her attitude, Means he or she knows it is wrong but steal continue to inconsistency .

Prior Commitment-Means the belief is unchanged and unwilling to change.

Insufficient Information-Two Way Communication is not possible from TOP Management and Workers which creates a negative attitude.

Measurement of attitude

Likert scaleIt is provide 5 parameters for the attitude

measurement.

Strongly Approved

Approved

Undecided

Disapproved

Strongly Disapproved.

To measure the Attitude very clearly.

Measurement of attitude

Guattams Scale.In this scale the employee of the organization give 6 number of dissatisfaction that to higher degree to understand and develop the attitude by satisfy him.

Opinion Survey.By Give Questionnaires to individual and groups to find out the result and measure the attitude accordingly.

Interview.

By asking him yes and no questions about a particular objective to understand the attitude.

Question & Answers