ALL THAT MATTERSWRAP REPORT 2015

WRAP REPORT

All That Matters is Asia’s leading business-to-business-to-fan experience. The four day festival brings together senior executives from the Music, Sports, Digital Entertainment and Marketing industries all under one roof to provide unique networking opportunities and cross-industry collaboration and insights. Hosted in the MasterCard Theatres and ArtScience Museum at the iconic Marina Bay Sands, the three day conference featured global-level speakers from across the entertainment industry spectrum providing insight and debate to more than 1,200 delegates. At night, the Music Matters festival rocked Singapore before thousands of music lovers with more than 70 shows from 38 hand-picked bands from around the world.

In it’s 11th year with a new venue and a new date, here’s a snapshot of who attended:

● Over 1,200 senior level executives in the global entertainment industry.

● 172 global speakers with attendees from 30+ countries from 600+ companies

● 38 bands from 10 countries playing 70+ live shows to thousands of fans over four nights

● Trended #1 in Singapore

#AllThatMatters Trended #1 in Singapore (above the launch of iOS10)!

SOCIAL MATTERS

Back for it’s 11th year, Music Matters is the pioneer music industry event in the Asia Pacific region, and gathers the most influential figures in the global music scene.

The huge potential of the Chinese music industry was a key theme at Music Matters this year, including the inaugural QQ Music China Forum providing an afternoon of insights and debate on how to operate in China.

Other hot topics included transparency of music rights, Blockchain technology, the current state of the Asian streaming market and Sync Matters returned for another year providing a platform for the growing Asian music synchronisation market.

Delegates also heard performances from The Veronicas (Australia), Slot Machine (Thailand), Aaradhna (New Zealand), and Linying featuring Gentle Bones (Singapore).

Digital Matters this year provided many valuable cross-industry learnings and business insights for delegates across the entertainment industry spectrum.

The influence of startups on the wider entertainment industry spectrum was a key topic, with a panel of the leading agencies sharing insights on what the future holds for their business.

The future of storytelling was a key theme throughout the day, and the way in which Virtual Reality, the rise of mobile video, and the Asian video platforms market all contributing different perspectives on the topic.

The day finished with over 200 screaming fans joining the conference to meet and hear from YouTube superstar Bethany Mota.

Previously a standalone event, Sports Matters was incorporated into the All That Matters festival for the first time, with it’s strongest speaker line up to date.

Kicking off with WWE heiress and Chief Brand Officer Stephanie McMahon, and finishing with Liverpool FC playing legend Robbie Fowler, the Sports Matters delegates were treated to an impressive range of content in the programme this year.

Football Matters returned with top English Premier League clubs Arsenal, Man City and Liverpool all represented. A Sports Matters favourite, the Formula 1 keynote, was complemented by the new kid on the block, Formula E. To add to the emerging sports scene, Sports Matters this year also featured a panel of eSports experts for the first time, providing a beginner’s guide to one of the most talked about sports of the year.

Effective marketing communications is topical across the entire entertainment industry spectrum including Sports, Music or Digital entertainment.

Hosted in conjunction with the World Federation of Advertisers and Ogilvy & Mather, Marketing Matters provided a new forum to discuss the future of marketing. It featured CMOs from some of the world’s biggest brands presenting keynote presentations and taking part in panel discussions with the disruption of current marketing methods as a key theme.

The role and value that startups can play in the future of marketing was represented by Startup Sessions comprising 5 ad-tech startups hand selected to present their business idea to a group of esteemed judges, featuring a Silicon Valley angel investor, an agency head and brand CMOs.

Over 1,300 Delegatesfrom 30+ Countriesand 600+ Companiesincluding 125 Media Reps,170 Speakers and254 Artists & Academy Participants

LOOK WHO ATTENDED

18.3%

16.7%

Our delegates travel from far and wideUnited StatesCanadaHong KongChinaUnited KingdomJapanTaiwanKoreaMacauSwitzerlandGhanaFranceAustriaUnited Arab EmiratesGermanyIrelandSpainBelgiumIsraelItalyMaliPolandRussiaSwedenBangladeshPakistanSri LankaPhilippinesIndiaIndonesiaThailand

LOOK WHO CAME101 JAK FM • 2Muse • 33 Degrees • 500 Startups • Abbott • ABC • ABS-CBN Film Productions • Acumula • AdParlor • AdShare • AEG Live • Agency Asia • AIA Group • Akamai • Amity Asia Agency • Amplify.ph • Amuse Entertainment • AMRA • Apple • Apra Amcos • Arsenal Football Club • Asia Pop 40 • AsiaWorld-Expo • Asia Sponsorship News (ASN) • Asian Distribution Club • AsiaVR Association • Astro • ATB International • Avex Group • Aviva • Badminton World • Federation • Beggars Group • BeIN Media Group • Beijing Morning Post • Believe Digital • Berjanji • BigSound • Big Sync Music • Billboard • Bing+Studios • Bird & Bird • Bmat • Boehringer Ingelheim • BP • Brain Dead Dog Productions • Brightcove • British Chamber of Commerce • Burda • Bureau export • CAAMA • CASBAA • Canadian Music Week • CARAT • Carlsberg • Catalyst Media Group • Centre for Content Promotion • Chelsea Football Club • China Daily • China Music Business News • CI • CMC Holdings • City Football Group • ComScore • Contineo Media • Costly Soccer Academy • Creative Artists Agency • Creative Arts & Sports Alliance • CSM • CSI Sports Networks • Culture Group • Dainty Group • Dentsu • DFL Sports Enterprises • DFR • Discovery Networks • Disney • DojangDouble • Deer Music • Dubai World Trade Centre • DS Virgin Racing • Dubai World Trade Centre • Eastern Sound Temple • Edelman • Eleven Seven Music • eMotion screen • Era Digital Media • Ericsson • ESPN • FIBA • Flamenco Agency • Forever Diverse Music Solutions • Format Entertainment • Freeform • Freelance • French Ministry of Foreign Affairs • FOX • Gema Nada Pertiwi • General Motors • GGV Capital • Glentrees • Glownet • Google • GoDigital Media Group • Gracenote • GroupM • Gruppa Kompaniy Familia • Haldanes • Hard Rock Cafe• Havas Media • Haymarket Media • Heaven Eleven • Heliconia Capital • Hilton • Homonym Media • HOOQ Digital • Hootsuite • Hong Kong Rugby Union • Howlaround • HTC • Huawei • Hubchat • H+K Strategies • ICON • IFPI • iii • Imagesound • Imagine Group Entertainment • imi-spring • INFINITI Motor Company • Infoplum • Intel • International Management Group • iQIYI • JK Records • JUICE • Juni Records • JVCKENWOOD Victor Entertainment • K. O. Star Music • KANJIAN • Khimani • Kimberly Clark • King Content • King Records • Know Whats Loved • Kobalt Music Group • KT Music • KWL Intelligence • Lagardère Sports • LAMC Productions • Las Vegas Sands • LeSports • Lionsgate Live • Live Nation • Liverpool Football Club • Love Da Group • LyricFind • Machine Shop • Made in Katana • Magnetic • Mailman Group • Major League Baseball • Major League Mixes • Malaysia Major Events • Manchester United • Manila Concert • Marina Bay Sands • MasterCard • Masters Football Asia • Maxplora • McCann Worldgroup • McDonald’s • Measat • Media Arts Lawyers • MediaBUZZ • Media Partners Asia • Media5 Marketing Corp • Merlin BV • MGT • Midas Promotions • Milk & Honey • MinerLabs • Ministry of Culture and National Heritage Poland • Mobilium Global • Monsoon Music Festival • MTV Asia • Mundipharma • Music Asia • Music Gateway • Music Mind • MusicNT • Musitec • Music Solutions • Musicstyling • Myfrontman • National Basketball Association • National Commission on Culture • NativeEntertainment.net • Naxos • Nayaka • Netflix • Newton Digital • New York University • New Zealand Music Commission • Nielsen • Octagon • Ogilvy & Mather • Olswang • Omusic • ONE Championship • Ooyala • Optus • Orange Brink • Outdustry • OverHear • PCCW • Pentatonix • P&G • Perambulator Management • Perform Group • PHD • Philips • Philpop • Pony Canyon • Power of Pop • PR Newswire • PricewaterhouseCoopers • Prograde Office • Proxy42 • Psonar • Puma • QQ Music • Rebeat • RecoChoku • Recording Industry Association of Malaysia • Recording Industry Association of Japan • Red Bird Creative • Red Bull Records • Red Roof Records • RE/digital • Reed MIDEM • Renault • Riot Games • Right Formula • Robin8 • Roco Communications • Royal Hong Kong Yacht Club • Rubber Records • RugbyPass • RURU Radio • Saavn • Samsung • Samuel Seow Law • SAP • Saregama • Scoring Solutions • Sennheiser Media • Shankai Sports • Shell Eastern Petroleum • Shimizu Octo • Shiseido • Sina Sports • Sing Hum • Singapore Tourism Board • Singapore Press Holdings • Singapore Workforce Development Agency • Sistem Televisyen • Skinnyfish Music • Social Soup • Sonically Transmitted Disease and Arkham • Sony Music Entertainment • Sony Music Publishing • Sony Pictures Television • Sound-Genie • Sounds Australia • Sparks & Honey • Sponsorium • Sports Pathways • Sportradar • Sportz Interactive • SportBusiness • Sportradar • Sport Singapore • Spotify • SQREEM • SRi • StarHub • Starmaker • Stepathlon • Studios 301 • Sun Entertainment Culture • Sync Exchange • SyncSummit • TaKanto • Team Marketing AG • Technology Frontiers • Telefun Transmedia • Telenor Group • Tencent • T.G.I Tokyo • The AU Review • The MGMT Company • The Orchard • Tiffany & Co. • Time • Times Music • Total Sports Asia • TouchUp • Trafalgar Asset Management • Triple J • Tulus Co. • TuneCore • TV5 Network • TV5Monde • UFC • UltraSuperNew • Ultimate Music China • Underground HK • Unilever • Universal Music • University of Oregon • Unruly • Urbanscapes • Valencia CF • Valleyarm • Vevo • Viacom • Victorious • VIEL Music • Vimeo • Virtually Live • Visa • VS Media • Warc • Warner Music • We Capital • West Australian Music • Williams Martini Racing • Withersworldwide • Women’s Tennis Association • World Federation of Advertisers • World Wrestling Entertainment • Xelon Entertainment • YouTube • Yutang Sports • Zepp • Zuffa Singapore

2016 Keynote Speakers

• 38 acts from 10 countries• 4 BIG nights out• 70+ live shows • Thousands of fans over four nights• Country showcase from Australia, Singapore & new inclusions from Indonesia & Hong Kong presented by “Joox”

Music Matters Festival

Discovery has always been a core value of Music Matters, Asia’s most diverse music festival and this year was no exception with 38 acts from 10 countries playing gigs all over Singapore to delighted local and visiting crowds at Timbre & Kyo venues. LiveNation Lushington presents 2016 Music Matters Festival prides itself on showing the best emerging talent countries have to offer, with this year country showcases from Australia, Singapore & new markets Indonesia & Hong Kong presented by JOOX all held at this year’s official showcase venue, Millian. Emerging stars were given a global platform to be discovered via their performances from Singapore, Asia’s international hub. The Music industry’s biggest moguls also acknowledged the impressive array of talent at the festival, and were all present to discover truly unique music that represents a new generation of listeners.

Making music matter! Mentorship and collaboration with over 150 global artists with local established fan bases and the biggest music industry heavyweights

Music Matters AcademyCountry Showcases

PUBLICITY MATTERS

It’s All That Matters?“All That Matters was the best I have experienced in the last many years that I have been to.”

Vinit ThakkarVice President Digital, New Business & Licensing, Universal Music Group South AsiaEMI Music South Asia

“It was a wonderful opportunity to network and build relationships with key influencers in the region”

Stephanie McMahonChief Brand OfficerWWE

"All That Matters is quickly becoming the one event that truly matters"

Ken MandelPresident Innovation & Commerce, Asia Pacific Publicis Media

"I really enjoyed appearing at All That Matters, I was incredibly impressed by the depth and breadth of the panellists you were able to secure throughout the events. Any one of them could have held my attention for a day. Yet the always-changing nature of the agenda meant a non-stop cavalcade of superbly interesting people."

Walter JenningsVP, Corporate Communications Huawei

“Another amazing Matters week and I have to say one of the best speaker line ups I’ve seen in Singapore”

Mark WhiteheadEVP & Managing Director, Asia PacificViacom

"...as a marketer and simply someone who wants to know the new news, I always get great value out of your events.”

Nikki Kenyon, Visa

THANK YOU TO OUR PARTNERS FOR YOUR SUPPORT!

Our Sponsors help bring ATM to life!

SEE YOU IN 2017!THE ORGANISERSBranded are creators of ‘Live Media that Matters’.

Branded conceptualised and produces the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” series of B2B festivals.

Founded in 2002, and listed as a “Top 10 Event Marketing Agency” by Marketing Magazine and winner of the Singapore Experience Best Trade Event of the Year Award in 2012 and 2014, Branded adds value and grows the media, entertainment and sports industries in Asia.

Branded are experts in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, academies, and fan events in Asia. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world. www.branded.asia

Sammy Shirra-MooreBand & Artist Enquiries sammy@branded.asia

Scott MunroSponsorship Enquiriesscott@branded.live

Jen BennettDelegate & Sponsorship Enquiriesjen@branded.live

Ami Vora Media & Trade Partnerships Enquiriesami@branded.live