social media Atlantic Conversations 4

intelligence &

analyticssoftware | research

about usSince 2008, MediaBadger has been providing clients around the world with actionable intelligence. We bring together our advanced search & analytics software with a collection of brilliant minds. The firm operates two consulting & research divisions; 1) Public Sector and 2) Business Sector.

Some of our clients include;

methodology(extremely boring)

MS360 OSSIPSearch Database

Ontologydatabase

Lexicondatabase

AI Engine(Sentiment/Demographics)

Verification(geo-location, influence

authority, analytics)

Backup Data

Analyst Team

Report CompilationPackaging

Report Delivered to Client

Social MediaNewsgroupsForumsSocial NetworksBlogsMicroblogs

News MediaLocalGlobalRegional

Consumer SearchEngines

MS360 OSSIP Search Engine

digital data sources

๏ Blogs

๏ Newsgroups & Forums

๏ Social Networks (Facebook, FormSpring, LinkedIn, MySpace)

๏ Microblogs (Twitter, Plurk, Identi.ca)

๏ Online news media (Herald, CBC, Gleaner, Globe & Mail)

๏ Video & Image sites (YouTube, Break.com, Flickr, Picasa)

๏ Geo-Location Services (e.g. FourSquare, Yelp, GenieKnows)

a word on privacy & ethics

๏ PIPEDA is our guide (Personal Information Protection & Electronic Documentation Act)

๏ We do NOT collect personal information. Ever.

๏ We do NOT resell to third parties. Ever.

๏ We don’t really care about individuals (Yeah, you’re boring. Me too.)

๏ We DO look at Authority & Influence of people

๏ If you make it public, anyone can see it

๏ You should be aware of your privacy settings

๏ We do NOT work with political parties or activists

our vision

“through understanding society & human relationships online, we can help ensure dialogue between citizens,

business and government.

improved dialogue through deeper understanding means less conflict.”

the stats

1 2 3 4

average time online2010: 15.52011: 17.5

84%watch TV & online

87%have 2 PC’s in home

& high-speed web

590,000Atlantic Canadians

watched YouTube last month

48,000Atlantic Canadians

use LinkedIn

650,000+Use Facebook

we’re digital consumers

Sources: Zanthus, Ipsos-Reid, StatsCan

stop thinking kids only!!

silver surfers

multiculturalism is alive and well in Atlantic Canada!

% of people with active profiles on platforms

67% 73%21% 14%

80% 75%

32% 21%

41% 76%

social media channels by age group | Atlantic Canada

overall social media use by province

n = 2,000 as representative sample

Smartphoneengagement

by age group

18-2931%

30-3941%

40-4919%

50-597%

60+3%

n= 2,500 | % of Atlantic Canadians engaging in social media through smartphones in 2011

they are the 2%

news media preferences (Halifax) | ranked

n=3,500 (mean average over 12 months)

seasonal social media engagement

when Atlantic Canadians engage with social media

marketers and government...are you paying attention yet?

topics that got us talking

17%

20%17%

11%

12%

5%7% 11%

inter-province engagement

based on volume of conversation | Nova Scotia to Other Provinces

friends & family(70%)

community(25%)

brands(5%)

what interested us most in 2011?

how we love to rate stuff...

business and social media

blogging

engagement compared

government engagement

provincial governments municipal governments

what content do we share?

videophotos

blog posts

audio

tweets

top online activities | Atlantic Canada

channels trends | ranked

civil society issues | nova scotia | ranked

federal political orientation | Atlantic Canada

n = 7,000 (weighted by per capita)

other data๏ Average age of Facebook user decreased from 47 to 44 (53-47 in ’09)

๏ Twitter median age stays steady at 42 (from 38 in ’09)

๏ New Brunswick continues to see largest provincial increase in social media use...we see this into 2012

๏ Political and societal discussion increased 54% over 2010 and CAGR 8% over 2011

๏ 72% of online commenters have an under graduate degree in 2010 and +4% in 2011 - people are smart!

what are we looking for in 2012?

authenticity civil society

getting hyper-local

brand value

creativity

emerging platforms for 2012-13

Mostly femaleimages

Mostly 14-25video/imagesmostly female

low education

Mostly malesocial currency

Mostly maletechnology

Mostly 24-45all content

mostly malehigher education

mobile&

tablets

trends 2012

music

video

Hyper-Local NicheNetworks

activismin-network

apps

| thanks | mediabadger.com

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