Atlanta Marketing Consulting by Matthew lord

Low Cost Methods to Increase Profits

Matthew Lord Consulting Presents:Mastering New Marketing

www.matthewlordconsulting.com

Matthew Lord Consulting

Matthew Lord: Background

• Involved with Internet Marketing Consulting since 2008.

• I have helped a wide variety of businesses from local companies to international vendors increase profits with professional internet marketing services, and have published over 770 articles online covering the subject at hand.

• Worked with law firms, restaurants, business consultants, internet based businesses, and a major international online sales company.

• B.S., Kennesaw State University.



“Old” Marketing

HighCost

The Yellow Pages and Newspapers act as if they still have the readership and monopoly of the past

PoorResults

Readership and use of “old” media continues to rapidly decline

NoTracking

It is very difficult to measure the results of traditional advertising or change based on these results



Online Marketing

LowCost

Online advertising is inexpensive to start and is inexpensive to change or tweak as the need arises

EffectiveUse of the Internet continues to grow as we become more connected throughout our lives

EasyTracking

It is simple to measure the results of online advertising and to make changes based on these results



How to Get Started

Measure the performance of every part of your online efforts. Tweak based on these results.

Increase your company’s presence on the web. Make it easier for your customers to find you.

Which actions would you like your visitors to take? Make sure all online marketing efforts lead to an action.

CustomerAction Widen Net Measure &

Tweak



Call to Action

• Attract customers

• Capture leads

• Pre-sell product or service

• Sell product or service

• Build customer relationships

• Provide support



Email Marketing

• Lead capture

• Repeated sales contact

• “Rewards program” or other relationship-building method

• Customer support



Company Blog

Your Blog

Conversation with customers &

prospects

Report company & industry news

Guide visitors to “action pages”

Pre-sell by detailing a

specific benefit



PPC (Pay-per-Click) Ads

• “Buying” visitors

• Often pennies per click

• Test conversion

• Targeted on keywords and to a specific geographic areaa. Google Adwords

b. Yahoo Search Marketing



Online Press Releases

• Distributed online

• Can be picked up by traditional media

• Increase perceived expertise

• Increase exposure



YouTube

• “Reality-style” videos

• Personal contact

• Pull in traffic

• Product support


Matthew Lord Consultingwww.matthewlordconsulting.com

Social Media

• Facebook, MySpace, Twitter

• HubPages, Squidoo, Google Pages

• Social Bookmarking


Article Directories

• Widen online exposure

• Articles targeting potential customers’ “pain”

• Articles may be re-published online

• Establish authority and expertise



Online Classifieds

• Craigslist and Kijii

• Free advertising

• Local scope

• Heavily used



eBay

• Huge traffic – all buyers

• Sales channel

• Widen exposure on Internet



Google Analytics

• Measure traffic

• Measure click-through

• Measure conversion



Outsourcing

• Learning curve / expertise

• Repetitive tasks

• You spend time running your business



Your Web Developer

• Good at his job

• His job is building websites

• Pure web designers present“art,” but at Matthew Lord Consulting we present performance and ROI.

• Not a marketer



Business

Atlanta Marketing Consulting by Matthew lord