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Advanced Technology
3rd floor, SeogAm Bld. 1082-12, PoongDuckChun-Dong, SuJi-Gu, YongIn-Shi, KyungGi-Do 449-172, Korea(Tel)+82-31-266-3082, (Fax)+82-31-266-3083
www.atlab.co.kr
“Change the World”
Jan, 2007
ACP-2
Company MissionTo be the leading global company in the area of mixed signal components and system solutions
throughharmonizing its engineering expertise with
market knowledge and
achieving the most stringent customer’s requirements and satisfactions
Product : Human Input Device IC
Founded : July, 2000Number of Employees : 43Capital : Korean Won 2.12 BSales Revenue in 2006 : US$ 13.5MLocation
Head Quarter : 3rd Fl., SeogAm Bld. 1082-12, PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea
R&D Center : 5th Fl., GaRam Bld. 1080-14, PoongDuckChun-Dong
SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea
China Office : Rm 518-519, Block A, Hailrun Complex 6021 ShenNan Blvd, ShenZhen, China
ATLab at a Glance
@@Lab Overview
ACP-5
Deliver the best products and services forPartners and Customers
Maximize company value for Stockholders
Provide the best working environment forEmployees
Open transparent business decision toStakeholders
Management Philosophy
ACP-6
Milestones & Awards2005.06. First shipment of Digital Contact Controller
01. Opened a branch office in Shenzhen, China
2004 12. Received New Technology Development Award from Ministry of Commerce Industry and Energy
04. Selected as a best company for technology by government
2003 02. Presented 1st LCoS paper in ISSCC
2002 04. First shipment of optical mouse sensor chip
2001 03. Registered as Corporation R&D Center
2000 08. Registered as a Venture Company07. Founded
ACP-7
Pioneering Records
July, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoCJuly, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoC
2002. Introduced SoC for Optical Mice (World 1st)2002. Introduced SoC for Optical Mice (World 1st)
2003. Single panel LCoS Backplane (World 1st)2003. Single panel LCoS Backplane (World 1st)
2004. Invented Eye-Safe optical navigation technology2004. Invented Eye-Safe optical navigation technology
2005. Invented fully digital touch sensor DigiSensor© (World 1st )2005. Invented fully digital touch sensor DigiSensor© (World 1st )
2006. Introduced Gigabit Multimedia Data eXpress GMDX©2006. Introduced Gigabit Multimedia Data eXpress GMDX©
ACP-8
OrganizationPresident & CEO
Bang Won LeePresident & CEO
Bang Won Lee
Staff Function Staff Function
FinanceA-Hoon KimFinanceA-Hoon Kim
OperationsHye Kyung Oh
OperationsHye Kyung Oh
IT ManagerSang Pil Yoon
IT ManagerSang Pil Yoon
R&D CenterYoung Ho Shin
R&D CenterYoung Ho Shin
Product EngineeringProduct Engineering
ApplicationApplication
DesignDesign
Global Business CenterKyung Seok Oh
Global Business CenterKyung Seok Oh
ProductionProductionMarketing & SalesMarketing & Sales
China Branch officeChina Branch office
Quality ControlJang Sik Cheon
Quality ControlJang Sik Cheon
QCQC
QAQA
Customer CenterCustomer Center
ACP-9
-10
0
10
20
30
40
2003 2004 2005 2006(e) 2007(e) 2008(e)
Revenue Profit
(M US$)
Revenue Projection
@@Lab Strengths
ACP-11
Existing StrengthsCovers from idea to production
• Balanced experienced man-power from product planning to production engineering
• Proven experience in media LSI products for optical media, display and wireless analog
• Proven record of 6 month design-to-sample delivery including optical mouse sensor (sensor+DSP), LCOS backplane (1 inch x 1 inch)
Hands-on business experience helps• First time success• Quick production ramp-up w/ yield and quality
Balanced analog and digital product experience• Mixed-signal design in CMOS technology• High performance analog and digital circuit design• High voltage capability in low power CMOS• System on chip(SoC) integration
ACP-12
What Can ATLab Provide?Technical Initiativein Mixed Signal SoC
Technical Initiativein Mixed Signal SoC
Quick Turn-around for sample Delivery
Quick Turn-around for sample Delivery
Highly Competitive Product
Highly Competitive Product
System Understanding High Speed SERDES LCOS Back PlaneDisplay(CRT,LCD)/TVAudio/Video(CDP / Camcorder/VCR)Optical Storage(CD/DVD-ROM)Tele-Communication Wireless
FAE Experience> 45 man-year
Chip Design Experience> 200 man-yearLSI Architecture• DigitalConditioning, Codec, Multi-processor• AnaloggmC filter, PLL, Data ConverterAmplifier ,RF , Noise Control,etc.
Production Eng. Experience> 45 man-yearMarketing & Sales Experience> 45 man-yearAlgorithmMPEG A/VCDMAAudio/Video Signal ConditioningOptical Storage ServoHigh Speed Data Transfer Protocol
Abundant Experience
Thriving Biz ModelsStrategic Approach
Valuable MarketingAdvice
Valuable MarketingAdvice
Core-Competence
ACP-13
Intellectual Properties• Serial ATA PHY/Link (UMC Bronze)• High-Speed PLLs & CDR• High Speed Serial Data Link• A/D Converters• Analog F/E + B/E for Digital Audio• Digital Touch Sensor
Optical Mouse
•15 pending
•32 registered
Patents
Macro IPs
Smart Touch Sensor
•15 pending
•3 registeredLcos•1 pending
SATA/Audio
•2 registered
ACP-14
Shared Partners
ELECTRONICS
@@Lab
ELECTRO-MECHANICS
@@Lab Businesses
ACP-16
Approach to ASSP
Mixed Signal Device
HumanInput
Device
SoC Device
ComputerSpecific Product
ConsumerSpecific Product
CommunicationSpecific Product
ACP-17
Human interface input/output
Mixed-signal products
System solution-based approach
Areas of ASSP Products
ACP-18
InputDevice
Positioning in HID ProductInnovative Leadership
Mobile Input SensorScroll Input SensorMicro SwitchInvisible SwitchFlexible SwitchFlexible Keyboard
Smart Touch
Sensors
MicroNavigation
Sensors
Mobile SensorPen Input Sensor
Micro Pattern Sensor
Sensor onlySensor + PS2Sensor + USBSensor + OTP PS2/USBWireless Sensor
OpticalMouse Sensors
ACP-19
Areas of IP Products High-speed physical layers
High-speed data converters
Special mixed-signal blocks
ACP-20
System PrototypingSystem Prototyping
LSI Spec DefiningLSI Spec Defining
LSI Architecting (Partitioning)LSI Architecting (Partitioning)
RTL/Topology-level DesignRTL/Topology-level Design
Gate/Circuit-level DesignGate/Circuit-level Design
Placement & RoutingPlacement & Routing
Biz O
pportunity
Added Value
netlist sign-off
RTL sign-off
spec sign-off
joint develop
Conventional Design House
Advanced Design House
Shared R&D Biz Model
Shared R&D
ACP-21
ProjectProposal
SystemDesign
LSI SpecMaking
Front-endDesign
Back-endDesign
SampleMaking
ProductionPreparation Production
Digital Multimeter
Quad Tape EQ
LCOS Backplane
Optical Mouse Sensor
Inkjet Head
Models for R&D Service Business
TCXOFull Responsibility
Consulting Only
Proven Track Records
@@LabExisting Products
ACP-23
Optical Mouse SensorsOptical Mouse Sensors Micro Navigation SensorsMicro Navigation Sensors Smart Touch SensorsSmart Touch Sensors
Human Input Device Family
● Sensor Only
● Sensor + PS2
● Sensor + USB
● Wireless Sensor
● Customized Sensor
● Mobile Sensor
● Recognition Sensor
● Navigation Sensor
● Scroll sensor
● Select sensor
● Select + Scroll sensor
ACP-24
Optical Mouse Sensors @@Lab focus on Unique and Customer-Oriented solutions with
• Various USB solutions with top-class USB makers (Cypress, Mosart)• Higher integration for easy production and compact PCB size• Patented eye protection optical sensor for vision-safe optical mouse
ACP-25
20072006
Navigation Engine
Product Family
PS2 Sensor (88 Series)PS2 Sensor PS2 Sensor (88 Series)
2002 200520042003
Optical Mouse Sensor Technology Development
USB Sensor (90 Series)USB Sensor USB Sensor (90 Series)
27MHz RF Sensor (60 Series)27MHz RF Sensor 27MHz RF Sensor (60 Series)
Sensor (11 Series)Sensor Sensor (11 Series) Sensor (80 Series)Sensor Sensor (80 Series)
A versionA version B versionB version C versionC version D versionD version F versionF version G versionG version
ACP-26
Selection Guidefor Optical Mouse Sensors
Product Resolution P/R(1) PKG Interface Button Implementation
- Need MCU
Need MCU
3-button
3-button
3-button
3/5-button
3-button
3-button
-
PS2
PS2
PS2
PS2/USB
RF
RF
12ADIP
12ADIP
12ADIP
12ADIP
12ADIP
24ADIP
24SDIP
24SDIP
5,100/10,200
5,100/10,200
5,100/10,200
5,100/10,200
5,100/10,200
5,100/10,200
5,100
5,100
Option
ATA2080 400cpi E/P(2) , L/P(3)
ATA2180 800cpi E/P, L/P
ATA2088 400cpi E/P
ATA2188 800cpi E/P
ATA2388 800cpi Low EMI
ATA1198 400/800cpi -
ATA1060XC 400cpi E/P, L/P
ATA1160XC 800cpi E/P, L/P
(1) P/R : Maximum Pixel Moving Rate (pixels/sec)(2) E/P: Eye Protection(3) L/P: Low Power (Vcc= 3V)
ACP-27
Micro Navigation SensorsTouchPoint II: Direct fingerprint sensing
TouchPoint III: Additional pattern layer
Card Mouse
ACP-28
Smart Touch Sensor ICs
Select sensorSelect sensor
DCC(Digital Contact Controller)
DCC(Digital Contact Controller)
Scroll sensorScroll sensor Navigation SensorNavigation Sensor
ACP-29
DigiSensor Technology DevelopmentSensingScheme
Interface No. of Channel
SamplingArchitecture
AICRange
Output
Delay
Pulse Pass I2C
SIF 12-ch
6-ch
Single Ch
Parallel
Multiplexed
Touch
Strength 14-bit
7-bit
ATA2501
Custom
ATA250X
MCU + ATA2501MCU +
ATA2501
2006 2007
MCU + ATA250XMCU +
ATA250X
Sensor Only
MCUEmbedded
TechnologyIngredients
ACP-30
GMDX ( Gigabit Multimedia Data eXpress)
Multiplex of digital video, audio, and bi-directional sideband dataSimple differential signal driver with only 2 lines per port
• Embedded CDR block eliminate additional extra clock lineApplications
• High definition TV/ Home theater• Car navigation and Telematics system• Home server, Home network, Media Center• Mega-Pixel CCTV network
TransmitterATA4315
VideoAudio
HS DataLS Data
HS DataLS Data
Downstream
Upstream
VideoAudioHS DataLS Data
HS DataLS Data
ReceiverATA4316
ACP-31
GMDX Application Example: Quiet PC
S/PDIF Digital Audio CableDVI CableUSB Cable
PC / Home Server
Add-on Card
Optical Fiber Jumper
( > 100M )
GMDX Box
Multi ChannelDigital Speaker
DVI Monitor
USB MOUSEUSB KeyboardFor optical fiber cable information, visit http://www.hellocable.co.kr/
ACP-32
ATLab Locations
ATLab Headquarter/R&D Center(KyungGi-Do, Korea)
ATLab Shenzhen Branch Office(Shenzhen, China)•FAE•Sale Support
•Santa Clara, California•Wholly owned by ATLab•Legally representing ATLab
“Change the World”
Thanks
@@LabAdvanced Technology