Upload
at-internet
View
225
Download
1
Embed Size (px)
DESCRIPTION
Webinar 11-20-2013 Learn how to create quick and easy custom metrics based on your needs.
Citation preview
Online Intelligence Solutions
CUSTOM METRICS
Webinar 11-20-2013Julien Soulard
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
AGENDA
Introduction
Basics
Using the tool
Integration with Data Query
Answering questions
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
INTRODUCTION
The Custom Metrics module allows you to create quick and
easy custom metrics based on your needs.
The aim of Custom Metrics is to allow you to customise and
complete the metrics which are available to you. You will then
be able to directly access the information that is important to
you without having to rework the data. Your KPIs will be
available as part of this information, which you will then be able
to integrate into your reports.
Reminder
Custom Metrics are only available with the Data Explorer module (which also gives you access to Data Query)
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
THE BASICS
The metrics can be accessed via the M tab which is available at
the top right of the analysis tables on the Analyzer interface.
Metrics are specific to each analysis.
Online Intelligence Solutions
USING THE TOOL
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
ACCESSING THE INTERFACE
The Custom Metrics interface is available to all users of the Analyzer
interface.
But only administrators, power users and users with custom rights
having full rights on 1 site can create custom metrics.
The Custom Metrics interface can be accessed from:
o The Metrics menu of the
Data Query interface
o Analyzer interface (in a view
with custom metrics)
o The following URL:
http://www.atinternet-solutions.com/CustomMetrics
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
PRESENTATION OF THE INTERFACE
The list of metrics, custom metrics and segments which
can be used to create your custom metrics is available on
the menu on the left.
In the work space you will find all of the
different operators which can be used to
create custom metrics by placing them in
the area underneath.
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
A custom metric can be based on:
o Metrics
o Other custom metrics
o Segments
o Operations
THE BASIS OF A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
Segments can be created via the Segmentation interface which
can be accessed through the Custom Metrics interface.
CREATING A SEGMENT
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
To create a custom metric you need to:
o Construct your custom metric
o Select the correct output format
o Name it
CREATING A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
You can create:
o A segmented metric
For example, visits from France
CREATING A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
You can create:
o The ratio between a segmented metric and a non-
segmented metric
For example, the ratio between visits from France and all visits
CREATING A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
You can create:
o An operation between a custom metric and a segmented
metric
For example, the sum of the custom metric V FROM BELGIUM and
visits coming from France
CREATING A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
You can create:
o An operation between two custom metrics
For example, the sum of visits from France and visits from Belgium
CREATING A CUSTOM METRIC
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
You can create:
o An operation between a metric and a number
For example, calculating total sales turnover (incl taxes) based on
the new VAT rate
CREATING A CUSTOM METRIC
Online Intelligence Solutions
INTEGRATION
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
ANALYZER NX INTERFACE
View with Custom Metrics
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
ANALYZER NX INTERFACE
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
DATA QUERY
Integration within Data Query
Online Intelligence Solutions
CONCLUSION
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
QUESTIONS TO BE ASKED
Which operation would I like to carry out?
Which metrics will my custom metric be based on?
Will I need to use a previously created custom metric?
Do I need to apply a segment to an entire metric, or to just part
of a metric?
What output format should be used for my custom metric?
What will the name of my custom metric be?
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
A CUSTOM METRIC ONLY IF…
Custom metrics should only be used if:
o You want to carry out operations between two standard metrics
on the interface
For example: finding out the number of page views per visitor
o You want to multiply a metric by a numerical value
For example: obtaining a sales figure inclusive of all taxes by
multiplying the figure by 1.196
o You want to apply a segment to just one metric
For example: finding out the number of visits coming from France
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
A CUSTOM METRIC ONLY IF…
Custom metrics should only be used if:
o You want to carry out operations between a basic metric and a
custom metric
For example: finding out the share of visits coming from France
compared to the total number of visits
o You want to carry out operations between custom metrics
For example: finding out the total number of visits coming from
France and Italy
Online Intelligence Solutions
EXERCISES
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
EXERCISES
1. The number of page views per visitor
Numeric format: “Page views”/”Visitors”
2. The payment of affiliates ("Cost per Sale" of 2%)
Monetary format: “Sales Turnover” * 0.02
3. The number of visits coming from France
Numeric format: “Visits” with the segment “Profiles > Geoloc >
Country > France” => Name V(Fr)
CREATE A CUSTOM METRIC TO ANALYSE…
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
EXERCISES
4. The visit share for visits coming from France (from all visits)
Percentage format: “V(Fr)”/”Visits”
5. The number of visits coming from France and Italy
Numeric format: “Visits” with the segment “Profiles > Geoloc >
Country > France + Italy
6. The number of unconverted visits
Numeric format: “Visits” - “Conversions (Visits)
CREATE A CUSTOM METRIC TO ANALYSE…
ONLINE INTELLIGENCE SOLUTIONS
© COPYRIGHT 2013
EXERCISES
7. The number of visits made between 20:00 and 23:00
Numeric format: “Visits” with the segment “Hourly traffic (Server times) >
20:00 + 21:00 + 22:00”
8. The share of interested visits (VS > 10 and Time spent > 10 mins)
Percentage format: [“Visits” with the segment “VS per V > 10 AND Time
spent > 10 mins”] / “Visits”For the segment:
- VS/V: select all items > 10 from the metric VS/V and make sure theyare “included”, or select all items up to 10 and make sure that they are “excluded”
- Time spent: select the following items from the Time spent metric: between 10 mins and 20 mins, between 20 mins and 30 mins, 30 mins
CREATE A CUSTOM METRIC TO ANALYSE…
Online Intelligence Solutions