INFO 191 S1 2008 Assignment ONE: Real Groovy Powerpoint Presentation

By Simon Verbiest

ID#:1019459, CECIL ID: sver030

Real Groovy makes the bulk of its money selling media in its retail stores.

For a time, it was mostly plain sailing

But then some folks figured out how to get their media another way…

DIGITAL DOWNLOADING

And while that was going on, more clouds appeared on the horizon:

DISCOUNT STORESLO

WER

PR

ICES

LO

WER

PR

ICES

LO

WER

PR

ICES

To make matters worse, a nasty creature has emerged from the depths

ECONOMIC RECESSION

And it might just eat the company up

Things are looking rough for Real Groovy

Turnover target barely met

Captain Chris Hart

“I have some things that could help.”

Vinyl LPsSecondhand goods, especially DVDs

A HUGE range of media on shelves

Specifically:

But would all of these things be…ENOUGH FOR A MIRACLE?

Or just a big joke

Because research suggests…

are just a fad, and offer no long term growth

And that a big range isn’t necessarily a “good” range

Research has also shown that

Several major companies are conducting market research to find out what specific products should be in their range.

And that

Secondhand goods, especially DVDs

So perhaps if they focus onConducting market research to

determine the optimal range

Marketing their secondhand business more aggressively

Reducing unnecessary costs, which in turn will reduce prices (to better compete with discount giants)

And make it through to the other side

But if they don’t figure something out fast

They’ll find themselves on a sinking ship