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ASPH Student Services CouncilASPH Student Services CouncilFriday, November 3, 2006Friday, November 3, 2006
Integrating Alumni Relationshipsinto Student Services
Panelists:Chris Tisch - University of Arizona Mel and Enid
Zuckerman College of Public HealthVincent James - Harvard School of Public HealthNancy Murphy - St. Louis University School of
Public HealthTerri Mellow - University of Michigan School of
Public Health
Developing a Comprehensive Plan for Engaging Alumni –
They’re Not Just About the Money!
Developing a Comprehensive Plan for Engaging Alumni –
They’re Not Just About the Money!
First and Foremost . . . . . . Get Input from:Students
Exit surveys, annual reports, discussion in meetings/clubs
Alumni Alumni surveys, focus groups, social events
Faculty and StaffStanding meetings
Ways for Alumni to Partner with Student Services
Ways for Alumni to Partner with Student Services
Feedback Included that Alumni Could:– Assist in Student Recruitment Activities
– Participate as Mock Interviewers for Graduating Students
– Provide Networking Opportunities for Career Searches
– Serve as Preceptors for Student Internships
– Serve as Advisors for Student Clubs
– Mentor Students
Partnership Barriers and Opportunities
Partnership Barriers and Opportunities
Alumni Communications
Listservs, newsletters, email and phone
Geographic DistributionMeeting the needs/engaging distant alums
Alums employed within the College
Incentivizing – establish the win/winEstablish what is in it for all parties
Working Around Work Schedules
Operationalizing the PlanOperationalizing the Plan
Put in Place Effective Alumni Tracking System
Utilize all that your money can buy
Employ creative techniques
Don’t overlook popular technology
Prioritize
Calendar and budget will determine
Don’t Attempt to Launch the Entire NavyPick two activities to start
For More Information, contactFor More Information, contact
Chris TischAssistant DeanStudent and Alumni AffairsThe University of Arizona Mel and Enid Zuckerman College of Public
Health(520) [email protected]
Alumni Involvement at HSPH•Current structure and relationship
•Recruitment Activities
•Yield Activities
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Alumni Involvement at HSPH•Office of Alumni Programs developed under the Resource Development Office
•The purpose of the new office is to foster alumni relations.
•Alumni are always interested in working with the admissions office.
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Alumni Involvement at HSPH•The Admissions Office recognized the importance of alumni involvement in their recruitment and yield activities.
•Prospective students are interested in what alums do after graduation.
•There is opportunity for networking.
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Alumni Involvement at HSPH•Sample recruitment activities:
•Fall Information Sessions
•Graduate School Fairs
•Recommendation of prospective applicants
•Available resource for prospective applicants
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Alumni Involvement at HSPH•Sample Yield Activities:
•Admitted Student Open House
•Available resource for admitted students in their enrollment choice.
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Alumni Involvement at HSPH•Please feel free to contact me for more information:
•Vincent James, Director of Admissions
•617-432-4705, direct phone
www.hsph.harvard.edu | [email protected] | (617) 432-1031
Integrating Alumni with Students
OrientationHappy HoursEtiquette Dinner/Fashion ShowPreceptors/MentorsChallenges: University/School
Maintaining accurate databases
Integrating Alumni with Students
Challenges: Separation of University/SchoolMaintaining accurate databasesDefining success measurements for
future alumni
FOR MORE INFORMATION
Nancy Murphy
Manager of Student Services
Saint Louis University School of Public Health
314-977-8141
Email: [email protected]
Integrating Alumni Relationshipsinto Student Services
Terri Weinstein Mellow
ASPH Student Services Council MeetingBoston
November 3, 2006
AlumniFundraising
Admissions
Career Services
Curriculum
“The Buzz”
Career Services
• Job and Internship Database
• Organization Representative
• Career Panels
• Resume Review
• Mock Interviews
• Mocktails
Alumni Communications
What research tells us…• Alumni are busy
• Alumni desire programs and services to fit lifestyle and speak to personal needs a.k.a. networking and job placement
• 24/7 timetable
• Always being asked for money
• Alumni pride
Creating a new paradigm• Intense competition for time and attention
• Alumni are diverse – in age, lifestyle, interests, race, gender, politics
• Multiple communication channels – events, video, e-newsletters, website, print publications
• Technology driven
Challenges• Stay connected with and relevant to an
ever-changing and ever-growing alumni base
• Serve all alumni; deliver value
• Maintain school-wide commitment to all alumni vs. only those with significant influence and money
• Secure school-wide support for your efforts to engage alumni in student services
Terri Weinstein Mellow
Director of Communications
734.764.8094
