©  Asia  Media  Partners  Pte  Ltd.  asiasponsorshipnews.com  @AsiaSN  

SELLING  SPONSORSHIP:    A  BETTER  PROPOSAL  

WHAT  BRANDS  LOVE  

•  Understanding  their  business  issues  &  needs  –  Desk  research  

•  Customisation  –  Adapt  from  a  “template”  

•  Suggested  activation  solutions  –  Brainstorm  internally  

•  Proof  of  value  –  Outsource,  or  ask  CFO  to  model  

•  Scale  –  Demonstrate  growth  

•  A  vision  –  why  the  platform  is  doing  what  it’s  doing  –  Storytelling  

•  A  story  that  creates  an  emotion  –  Pride,  wow,  empathy  etc  

WHAT  BRANDS  HATE  

•  Vanilla  (generic)  proposals  

•  Non-­‐exclusivity  •  Subjectivity  in  the  sell  

•  No  hard  facts  (or  just  round  numbers)  

•  No  vision/  passion  

•  Being  sidelined  in  the  sell  •  No  communication  updates  

•  Sloppy  grammar  

 

A  potential  sponsor  will  not  expect  perfection  in  Round  1;  but  they  will  want  to  see  that  you’ve  done  some  homework  on  their  brand  and  business.  Round  2  HAS  to  be  on  the  

money  though  with  targeted,  relevant  concepts.  If  you  s(ll  have  ques(ons,  please  contact  ASN  on  +65  8722  2147  or  info@asiasponsorshipnews.com