Asia Pacific Hair Care Market Size, Share, Growth & Forecast 2025

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2015 – 2025

ASIA PACIFIC HAIR CARE MARKET

FORECAST & OPPORTUNITIES

2

Scope of ReportProduct of Interest (POI): Hair Care

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year RangeASIA PACIFIC HAIR CARE MARKET

• Hair Spray

• Conditioner

• Shampoo

• Hair Oil

• Others

DISTRIBUTION CHANNEL

TYPE

• Modern Trade

• General Stores

• Specialty Stores

• Online Sales Channel

• Others

Asia Pacific hair care market is projected to grow at a steady CAGR during the forecast period onaccount of growing demand for organic/natural products for personal grooming. Moreover, increase indisposable income, innovation in hair care products, improvement in socio-economic standard ofconsumers, rising hygiene awareness and increasing hair related problems due to unhealthy lifestyleare anticipated to further propel the growth of the Asia Pacific hair care market through 2025.

Market Segmentation

COUNTRY

• India

• China

• Japan

• South Korea

• Australia

• Singapore

• Malaysia

• Vietnam

• Thailand

• Philippines

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S. No. Contents Page No.

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Sources of Information

4.2. Preferred Point of Purchase

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decisions

5. Impact of COVID-19 on Asia Pacific Hair Care Market

6. Asia Pacific Hair Care Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others)

6.2.2.By Distribution Channel (Modern Trade, General Stores, Specialty Stores, Online Sales Channel Others)

6.2.3. By Country

6.2.4. By Company

6.3. Market Attractiveness Index

7. India Hair Care Market Outlook


7.1.1. By Value

Table of Contents

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7.2.1. By Type

7.2.2. By Distribution Channel

7.3. Pricing Analysis

8. China Hair Care Market Outlook


8.1.1. By Value


8.2.1. By Type



9. Japan Hair Care Market Outlook


9.1.1. By Value


9.2.1. By Type



10. South Korea Hair Care Market Outlook


10.1.1. By Value

Table of Contents

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10.2.1. By Type



11. Australia Hair Care Market Outlook


11.1.1. By Value


11.2.1. By Type



12. Singapore Hair Care Market Outlook


12.1.1. By Value


12.2.1. By Type



13. Malaysia Hair Care Market Outlook


13.1.1. By Value

Table of Contents

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13.2.1. By Type



14. Vietnam Hair Care Market Outlook


14.1.1. By Value


14.2.1. By Type



15. Thailand Hair Care Market Outlook


15.1.1. By Value


15.2.1. By Type



16. Philippines Hair Care Market Outlook


16.1.1. By Value

Table of Contents

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16.2.1. By Type



17. Market Dynamics

17.1. Drivers

17.2. Challenges

18. Market Trends & Developments

19. Competitive Landscape

19.1. Company Profiles (Leading Companies)

20. Strategic Recommendations

21. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Asia Pacific hair care

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Asia Pacific hair care

market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Asia Pacific hair care market. The team has analyzed the

outlook of various segments of this market, while considering the major influencing factors such as increase in disposable income, new hair care

product innovations, improvement in living standards, rising hygiene awareness and increasing hair related problems due to unhealthy lifestyle. The

study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Asia

Pacific hair care market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as hair care product manufacturers, suppliers & end

users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 Asia Pacific hair care product manufacturers, suppliers and distributors, 100 – 120 end users, and 15 – 20

industry experts and other value chain stakeholders in Asia Pacific hair care market to obtain the overall market size from 2015 to 2019, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data

during 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, by country and by

company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by type, by distribution channel, by country and by company were calculated based on the responses received through primary surveys

with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of Asia Pacific hair care

market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the

outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Asia Pacific hair care

market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),

with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Shiseido Company, Limited

▪ Johnson & Johnson

▪ Unilever Plc

▪ Amway Corp.

▪ Procter & Gamble Co.

▪ L'Oreal India Pvt. Ltd.

▪ Revlon Inc.

▪ Beiersdorf AG

▪ Kao Corp.

▪ Oriflame Cosmetics

▪ World Bank

▪ International Monetary Fund (IMF)

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “Asia Pacific Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty

Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025”, Asia Pacific hair care market is expected to witness a steady CAGR during the forecast period.

Increasing inclination towards self-grooming is one of the major factors accounting for the growth of Asia Pacific hair care market. Moreover, growing hair and scalp related problems among the

population is expected to bode well for the growth of Asia Pacific hair care market through the forecast period. In addition to this, the manufacturers are focusing more on effective marketing

strategies such as attractive advertisement, which is expected to influence the growth of Asia Pacific hair care market in a positive way over the years to come. Also, increase in disposable income is

making headway for the growth of Asia Pacific hair care market over the coming years. Along with this, rising awareness related to personal hygiene is positively contributing to the market growth.

However, there are some factors that might act as major impediments to the growth of Asia Pacific hair care market through 2025 including high cost involved in the manufacturing of products.

Asia Pacific hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general

store, specialty stores, online sales channel, and others. Among these, the modern trade segment held the significant share of the market until 2019, as it offers a large number of products under a

single roof because of which the customers can physically check the products and all details by their own. Additionally, they offer huge discount on bulk purchases, which is expected to propel the

market growth in the year to come. On the other hand, the online sales channel is expected to register high growth during the forecast period. This high growth can be attributed to availability of good

discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is further bolstering the growth of the online sales segment in the

region. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle, which is propelling the segmental growth in the region. Moreover, presence of

additional advantage of free home delivery is further aiding the segmental growth.

Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever PLC, Amway Corp., Oriflame Cosmetics AG, Procter & Gamble Co., L'Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf

AG, are among others are the leading players operating in Asia Pacific hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other

competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diversify their product portfolio in order to strengthen

their market position.

“Asia Pacific hair care market is expected to register substantial CAGR until 2025 on account of improved living standards. Furthermore, increasing consciousness regarding personal looks among

individuals is further anticipated to boost the market for hair care in the region over the coming years. In addition to this, attractive packaging of hair care products, is further expected to aid the

market growth in the coming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

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Sample Data - Snapshot

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2015 2019 2020E 2025F

By Value (USD Million)

Asia Pacific Hair Care Market Size, By Value (USD Million), 2015–2025F

CAGR By Value

XX%CAGR By Value

YY%

Asia Pacific Hair Care Market Share, By Country, By Value, 2020 & 2025F

2020

India China Japan South Korea

Australia Singapore Malaysia Vietnam

Thailand Philippines

2025F

India China Japan South Korea

Australia Singapore Malaysia Vietnam

Thailand PhilippinesIndia Hair Care Market Share, By Type, By Value, 2015–2025F

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Hair Oil Shampoo Conditioner Hair Spray Others

15

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Report Name: ASIA PACIFIC HAIR CARE MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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